Annotated bibliography ( Professional research and evaluation )

Journalism & Communication
Pages 5 (1255 words)
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Annotated References Bonk, K., Griggs, H. and Tynes, E. (2001) The abcs of strategic communications. The Evaluation Exchange, 7(1), pp. 15-16. The authors were able to tackle different aspects of creating a presentation that could represent the company’s goal, visions, values and beliefs, as well as how to handle incorrect information dissemination about the group and evaluating the effectiveness of the presented material to its target audience.


Hess, J., Rothgeb, J. and Zukerberg, A. (1997) Survey of program dynamics pretest evaluation report [Internet], Survey of Program Dynamics, US Census Bureau. Available from [Accessed 13 March 2012]. In order to check whether a survey questionnaire would be able to obtain necessary information as well as being easy for adolescents and pre-adolescents to answer them under a specific timeframe, pre-testing them in various sample populations were necessary, as explained by the authors. Pensoneau-Conway, S.L. and Toyosaki, S. (2011) Automethodology: tracing a home for praxis-oriented ethnography. International Journal of Qualitative Methods, 10 (4), pp. 378-400. This article showed how not detaching oneself from a group being studied could give a whole new perspective to ethnographic studies, such as showing a sense of self, home, and culture and putting oneself in the other’s shoes, instead of just being an onlooker. Rodriguez, K.L., Schwartz, J.L., Lahman, M.K.E. and Geist, M.R. ...
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