New forms of advertising in digital age and social media

New forms of advertising in digital age and social media Research Paper example
Masters
Research Paper
Journalism & Communication
Pages 12 (3012 words)
Download 0
New forms of advertising in digital age and social media. Fashion Blogs: A viable tool for marketing fashion brands? Advertising was always the best medium to communicate with the consumer. It was reliable and extensive and the advertiser had control over what he wanted communicated to the public…

Introduction

Today if a brand is not on a social networking site their presence on internet is equal to zero. Social networking which is a creation of user-generated content has very rapidly taken over traditional forms of advertising. Long gone are the days when the marketer had complete control over the content that was being passed on to consumers about their brand. Due to social networking tools, now the consumers are the marketers. They create, consume and then distribute the content amongst hundreds and millions of readers. Social media has changed the media ecosystem today (Browning, 2008). Social media websited include Facebook, Twitter, Tumblr and many more. These websites are easy to use and instantaneously pass on a message to millions of people. The makers of these sites have even released versions that work on mobile phones and tablet PCs, making these sites accessible from literally anywhere. Gone are the days when you had to switch on your PC for every little thing. You can post a blog even on the move. It is because of such factors that blogs, as an example of “new advertising”, is a rapidly growing trend in Internet advertising. As the internet is expanding its horizons, blogging has become an integral part of businesses marketing strategies. They are however not only restricted to businesses, the “blog” is the 21st century alternative to a website. ...
Download paper
Not exactly what you need?

Related papers

The impact of social media on public relations practice
Introduction There has been a significant change in the media landscape during the past couple of decades particularly due to the advent of social media which has singlehandedly revolutionized the concept of communication. The world of media and communications has taken giant strides towards development from its humble beginnings dominated largely by print media and radio broadcasts to the use of…
The New Media, and New Forms of Communications
According to studies, over sixty percent U.S households have a personal computer and more than fifty percent have access to internet. Considering this spread of modern communication devices, it seems necessary to look into their effects on communication and other social spheres. This study intends to look into various scholarly works on the issue ranging from the positive and negative impacts of…
ow hospitals in the health care industries have used new media technology and study the social effects and cultural impact of th
In the last quarter of 20th Century computer has started to play its role in communication and with passage of time a new term emerged in the field of communication. This new term was “New Media”. New media technology is any type of application intended to transmit information through digital techniques, computerized systems or data networks. New media technology is normally associated with…
Media Literacy and Ethics
Media Literacy is a subject that is gaining relevance in the Information Age that we inhabit today. This is because a passive digestion of news content that is offered on a platter is unlikely to lead to a healthy understanding of that content. This is especially true in the highly privatized and commercialized environment of today, where much corporate and political propaganda gets passed on as…
Discuss the extent to which digital technologies and/or new media forms have redefined and/or problemised the concept of 'author
55). New and better ways carrying out activities have been invented or innovated upon with the result that the old and archaic methods are done away with every time a new way of handling things comes about. This paper will focus on the influence of technology and new forms of media have influenced the way materials are owned in comparison with the previous methods of ownership of the same…
The Impact of Social Media in US Elections.6
Being a social network, application of social media has spread with a high momentum because of social interconnectivity that links friends and relatives. The Diffusion of innovation theory explains the trend that the social media has adopted and offers a basis for forecasting its future orientation. According to the theory, invention gains popularity and commands the society’s attention until a…
Shaping the Image: Identity Constructions and Social Media
As such, most learning institutions are now comfortable in incorporating digital devices in school and classroom. The seductive power of digital technology is what is making it more popular (Jones, 1997). Social media platforms are gaining terrific popularity to the extent that most of them are now becoming formal. Despite their vastness, only a percentage of them are acceptable by most…