Mixed Messages in Denim: Deciphering the Semiotics in a Famous 1980 Print Advertisement

Mixed Messages in Denim: Deciphering the Semiotics in a Famous 1980 Print Advertisement Essay example
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Journalism & Communication
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Name Here Professor Name Here Course Name March 19, 2012 Mixed Messages in Denim: Deciphering the Semiotics in a Famous 1980 Print Advertisement According to the Merriam-Webster Dictionary, the concept of semiotics is defined as “a general philosophical theory of signs and symbols that deals especially with their function in both artificially constructed and natural languages and comprises syntactics, semantics, and pragmatics” (2012)…

Introduction

Tagged with the slogan “You want to know what comes between me and my Calvins? Nothing,” these advertisements capitalized on using the symbolism of sex and sexuality to equal the power and attractiveness of clothing. In order to demonstrate this notion, this paper will analyze the use of symbolism and semiotics through this advertisement as well as discuss the ramifications this famous advertisement had through the public and determine what the effects of those issues had on the Calvin Klein brand. Print Advertisement Description In beginning this essay topic, the first step is to discuss the content of the advertisement itself. While by current standards the content of this advertisement is essentially mild, in the days of 1980 the image of a 15-year-old girl with a partially open shirt exposing her bare stomach and highlighting a pair of skin-tight Calvin Klein jeans was quite a shocking image (Huffington Post, 2012). ...
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