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The Media and the Economics of Sport
Journalism & Communication
Pages 7 (1757 words)
The Media and the Economics of Sport Contents Introduction 3 Media needs Sports 4 Sport organization attractive to Media 5 Global coverage through Television 5 Conclusion 7 Reference 9 Bibliography 10 Introduction Sports have gained a high position with respect to media and with some popular sports such as the Olympics, Football World Cup, Cricket World Cup has become more attractive and the media has been utilizing the best possible actions against these big events.
In addition the sports, culture and the media tends to represents entrenched and a taken for granted feature of the concept of late capitalism. There is no or little evidence that states that the blend of sports and media along with culture and the growth and emergence of new media would slow or decline in the future (Scherer, n.d, p. 84). During the nineteen century sports and media had become mass phenomena and therefore the two, sports and media have been parallel over the years. There exists a mutual relationship in between the two factors. However today’s in the modern world sports and media complex are a result of social developments and new technology. The system was developed through television as a means of conveyor of exhibition and exposure. With the commercialization of the television along with the growing competition from the audiences in new media have played a crucial role in enhancing the new media for sports. ...
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