The Role of Mainstream Media Limited in Contemporary Globalized Society?

The Role of Mainstream Media Limited in Contemporary Globalized Society? Essay example
Journalism & Communication
Pages 8 (2008 words)
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Is the role of mainstream media limited in contemporary globalized society? Media and Technology have always been in tandem with each other as advances in one field have led to the progression of the other. Media has utilized technology time and again to strengthen its influence and impact on globalization.


The power today lands in the hands of people who have become both the architects and focus of media, and are redefining globalization. The key question that this essay, analyses and addresses, is whether the role of mainstream media, in light of that has been limiting in today’s globalized world and how the power-shift towards social-media is affecting mainstream media. Introduction Of the three dimensions of globalization: political, economical and cultural, cultural globalization has been the face of globalization. It is partly because of concerns with economic and political forms of globalization (Robertson and White) and partly because of the active role that media has played in it. The speech of Boris Yelsen on the fall of Soviet Union, broadcasted by CNN satellite has been identified as the decisive moment of advent of globalization (Beck). Since then, Media has played an important role in defining, shaping and amplifying globalization. Marx and Engels contemplated that print media, known as the Fourth Estate, would be an important piece in the establishment of a democratic public body that catalyzes social change (Kellner and Pierce). The rise of global media with cable television, news networks and privatization of media further brought the world together. ...
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