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Essay Music Video Analysis
Journalism & Communication
Pages 3 (753 words)
Student’s Name: Instructor’s Name: Subject: Journalism, mass media and communication Date: April, 1 2012. Topic: Essay music video analysis Introduction “Loca” by Shakira is released on September 10, 2010 and therefore it is appropriate to classify it as the music video that belongs to the era of materialistic civilization and the internet revolution.
Loca is based on the song by artist El Cata “Loca Con Su Tiguere.” Shakira molds the song in the area of instrumental music, beat and some changes in the lyrics. Viewed from any angle Shakira is a trend setter, she does loads of different things on a major scale and creates a unique fusion of contemporary merengue music, pop lyrics and rap over it and understands the power and charm of the female body and how to exploit it to advantage. She collaborates with Dizzee Rascal to produce this music video. Excellent results of this unique fusion… The effect of merengue music is made telling by Shakira. The word crazy is immortalised for depicting the love between the two lovers. Shakira invites her man with the hypnotic chorus, with British rapper Rascal to deliver a telling rap interlude, admits the love and pays tribute to the girl that he is enraptured. Shakira’s response should melt any lover’s heart when she seductively whispers the ultimate commitment that can be expected between the lovers, “Dance or die.” The vibe is catchy and vibrant. Shakira is known for her hip-shaking and moans. ...
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