You must have Credits on your Balance to download this sample
Linguistics and the Media
Journalism & Communication
Pages 6 (1506 words)
[Introduction] Ideas of Conceptual blending and framing help to understand the attributes of memes that internet users stumble upon on a daily basis. In order to study the linguistic implications of memes, I’m going to define and briefly describe the history of the concept of memes.
Daniel Dennette defines it as a unit of information in a mind whose existence influences events such that more copies of it get created in others’ minds. Here, the stress lies on the idea that a meme is an inherent form of knowledge in the human brain; it is the basic unit of cultural transmission or imitation. According to this definition, everything we call “culture” is composed of atom like memes, which compete with one another. These memes spread by being passed from mind to mind in the same way genes spread by being passed down through sperm and egg. The memes that win the competition are those that are successful at penetrating the most minds; they are the ones responsible for those activities and creations that constitute present-day culture (Brodie, 1996). CMC’s have made it possible for memes to germinate in the social gene pool. The linguistic implications of meme are highly significant since information travels over websites, blogs and social networking sites, and hence languages vary. Therefore, with every language, the conceptual framing and blending of linguistics and pragmatics also vary. ...
Not exactly what you need?