StudentShare solutions
Triangle menu

Analyze a Category of Advertisements - Essay Example

Not dowloaded yet

Extract of sample
Analyze a Category of Advertisements

Multiple methods of advertising reaches out to the most people possible. To determine whether these marketing tactics work, a return on the dollar ratio is calculated by each company's marketing team. When looking for certain advertisements to categorize together, it was easy to see that many of them are somewhat similar depending on the product. Fragrance advertisements all look the same with any celebrity aiming to make a dollar has a fragrance line up and coming. Celebrities are also used to endorse a wide variety of products of anything from make up with spokespeople such as Drew Barrymore and Ellen DeGeneres to tennis shoes endorsed by popular athletes such as Michael Jordan. When trying to evaluate which genre of advertising to choose to analyze, I decided upon weight loss program advertisements. This includes weight loss supplements and dieting programs and can even combine that with fitness programs that guarantee that people will get ripped bodies in just a matter of a few months. The many avenues for advertising include billboards, television, radio, mobile advertisements, online advertising and print advertisements in newspapers and magazines. When analyzing weight loss program advertisements, various products are marketed on virtually every avenue. The products range from crash diets and magic pills to lifestyle changing diets and workout regimens. For this genre, the marketing processes are all across the board, targeting a variety of people. As Americans, with obesity on the rise, many of these weight loss programs can appeal to a variety of different audiences. However, they are all effective in their own way, appealing to audiences of different ages and both male and female either for an instant weight loss change or one that is more gradual and requires discipline. One advertisement that I have seen rather frequently is one that appears in many celebrity gossip magazines. The product is NV and it promises the product buyer that a person can drop one jean size in two weeks. The advertisement is endorsed by former Playboy bunny and ex-girlfriend of Hugh Hefner, Holly Madison. She can be categorized herself as a 30-something year old bombshell. Already thin, the advertisement shows Holly Madison heading to a grocery store in an already too tight shirt with a little bit of belly flab hanging out. In the advertisement, it has her own caption written stating that she looked awful in that picture and after using NV got her body back. She is then pictured looking slim and glamorous and the product is called one that acts fast and that it is one of Hollywood's secrets of the stars who need to lose weight immediately. The advertisement prominently displays Holly Madison's hot new body after using a weight loss product and also shows a smaller photo of the actual product. It advertises which major chain retailers that the product can be found and also gives a web address for those looking at the advertisement and says that a person may be able to try a bottle for free. While flipping through other magazines of this same type, celebrity gossip, the same advertisement can be found throughout. Some of them are single spreads and some are even a full three pages of full color advertisements showing the beauty and glamour of being able able to drop weight fast just like the celebrities do. Readers of this type of magazine are typically female and based on the ...Show more


Your F. 10 April 2012 Analysis of Advertisements What is an advertisement? It is a paid announcement using various means of media to promote sales. It is often a public notice in print or often calls attention to the audience. It makes a call of action known (…
Author : tiana39
Analyze a Category of Advertisements essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analyze a Category of Advertisements"
with a personal 20% discount.
Grab the best paper

Related Essays

Logistics and Transportation as a Category within a Category
According to the research findings it can therefore be said that logistic management is one the most important portion of supply chain management which helps to prepare, execute and direct the well-organized forward and reverse run, and storage space products, service and related data among the position between start and end point.
26 pages (6500 words) Essay
Masculinity Exhibited in Advertisements
A man could not be sold to a man. But the womanliness in man can be sold. The ad world has caught hold of this connotation in which they employ to promote sales of the sponsored products generally of male use through this technique. The reflection of lesbian and gay culture in advertisements is just the fall out of cultural implication on ad.
3 pages (750 words) Essay
Fifties & Advertisements
It was a period also of propaganda for both sides, with parties at opposite sides of the fence wanting to gain political and psychological advantage over the other. One of the elements in society which expressed the disparities between democracy and communism are the advertisements shown during the 1950s Cold War era.
7 pages (1750 words) Essay
These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product with the aim of associating it with particular qualities with the brand in the minds of the consumers.
3 pages (750 words) Essay
Full name Professor Subject Date On Advertisements Advertising is the process employed by companies to let people know about their products, the benefits gained from their products and to encourage them to buy the said products. In this process, models are very essential because they are easily identified by consumers.
2 pages (500 words) Essay
Media and society- analyze advertisements
That of empowering but fun brands and products that are sure to catch the eye of the average teenage girl. The magazine itself and the brand of advertising that it contains points to the core mission of the magazine which is to empower young women whose ideas of femininity are still at its development stage.
3 pages (750 words) Essay
Advertisements analysis
Ad Analysis 1. All advertisements seek to employ an effective method of stimulating a potential buyer to purchase their product. Advertising agencies and creative directors creatively craft advertisements that tend to arouse a particular brain center thereby triggering a response.
4 pages (1000 words) Essay
That depends on a variety of factors be they content or form elements. Advertising’s Fifteen Basic Appeals and Making the Pitch in Print Advertising are two essays that present some of them. We shall analyze a few examples of advertisements to see how these
3 pages (750 words) Essay
Fifties & Advertisements
One of the elements in society which expressed the disparities between democracy and communism are the advertisements shown during the 1950s Cold War era. These
7 pages (1750 words) Essay
Five Advertisements
Notably, ideological and political advertising are usually common. Advertising may also be a sure way of reassuring shareholders or the employees that the company is successful or viable. Sponsors pay for advertising massages as they are usually
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation