Case Study sample - McDonald's Public Relations

McDonald
Masters
Case Study
Journalism & Communication
Pages 6 (1506 words)
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McDonald’s Public Relations Name Institution McDonald’s Public Relations In the current business world, the primary intention of maximizing profit among organizations seems superseded by the requirement to have customer favor: for both potential and existing customers…

Introduction

This organization need is what has evolved to Corporate Social Responsibility (Bardhan and Weaver, 2011). Corporate Social Responsibility is the attempt by an organization to address some of the emerging issues concerning their role in society. However, there have been debates on some organizations appear to circumvent this responsibility, regardless of corporate social responsibility requirement in social or legal terms (McKee and Lamb, 2009). This paper seeks to provide a comprehensive analysis of McDonald’s corporate social responsibility, as well as the organization’s ability to identify public relation opportunities and problems, and their reinvention from bad publicity. The growing public demand and awareness for socially responsibility businesses has prompted business organizations to consider corporate social responsibility. One of the international companies with a corporate social responsibility is McDonalds. McDonalds is the largest food chain in the world, specializing in hamburger. McDonalds considers corporate social responsibility as achieving results, maintaining open communication with customers and other stakeholders, and taking actions. ...
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