Social Media Project Assignment example
Journalism & Communication
Pages 5 (1255 words)
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Social Media Network Student’s Name Affiliation Social Media Network 1. Social Media Monitoring The Chosen Fortune 500 Company is Wal-Mart. The Monitoring Social Media is Facebook: Wal-Mart is the biggest chain store in the world and thus generates a lot of discussions from both the consumer and competitors bodies.


The topics circled to address customer trust issues are wide ranging from the employees, product launch and customer service. However, the core problem identified is the customer care and after sales services as highlighted by the selected posts below. The negative perception by customers makes one wonder why Wal-Mart is still the largest retail chain in the world. A key profit determinant would be improvement in the public relationship area for it would multiply their current earnings based on the obviously large number of dissatisfied customers which must be the fraction enjoyed by its competitors. No. Date Feedback 1 12th 04/2012 Webersouza Flamengo: Always admired Wal-Mart till it came to Brazil and got hired. Disappointed because it segregates customers and employees according to its own preference. He was fired. 2 11th 04/2012 Kimberly Smith Higashi: Wal-Mart had a grand opening in San Jose L.A and totally forgot it’s all about customers who were neglected and felt disappointed for attention was reserved to Wal-Mart executives and Employees. 3 11th 04/2012 Sandy H. Parker: Disappointed by Wal-Mart Online order services because her order was delayed and moved to a later delivery date and the customer care did not have courtesy to inform her. 4 10th 04/2012 Ben R. ...
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