Luxury Brands, Why People Spend a Lot of Money to Buy Luxury Goods?

Luxury Brands, Why People Spend a Lot of Money to Buy Luxury Goods? Essay example
Journalism & Communication
Pages 4 (1004 words)
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Name: Course No: Course Name: Instructor’s Name: Date: University: Luxury brands, why people spend a lot of money to buy luxury goods? Luxury brands and people’s interest in them is a factor that needs to be considered. People do not hesitate to spend a lot of money to buy luxury goods and their informed reasons are many in numbers.


People buy luxury items because they can afford it. This is the only way to show their richness to people. Luxury brands are obviously made for such people who want to prove that they are rich and they can pay any cost for their favorite things. People and fashion celebrities buy the branded goods of Louis Vuitton, Christian Louboutin and Gucci to wear robust and durable products. Louis Vuittan is footwear giant and fashion people spend a lot of money on branded products to show richness. Alexandra says, “I love the process, the quality, and the craftsmanship involved behind most good luxury products. Some people think luxury goods are very expensive and overpriced. Expensive, yes, overpriced not always.” (Alexandra 2010) Now the one more reason is export of branded items. Branded companies like Hermes, Gucci, Adidas and Nike are manufactured and used in economically strong countries. When these goods are imported by the third world countries, these goods become very expensive after inclusion of different taxes. Louis Vuitton is world leader in footwear collections. Other brands in competition are Prada and Alexander Wang. ...
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