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Advertisement Techniques Used in a Nivea Visage DNAge Cell Renewal Cream Print Ad
Journalism & Communication
Pages 5 (1255 words)
Advertisements play an important role in ensuring the success of a certain product. Different types of media are utilized by companies in order to secure a significant market share that will make the product profitable for the company.
Some advertisements are even used in movies through the form of covert advertisements. Current trends in product lines are leaning towards skin care and health products that claim to offer its consumers the technological and innovative breakthrough in science that is capable of maintaining youthfulness and eliminating the signs of aging. Several anti-ageing products are available in the market, each of which employs different advertising strategies to pursued consumers to try their products. This paper will mainly focus on a print ad released by the Nivea for the advertising campaign of its brand of anti-ageing cream, the Nivea DNAge cell renewal cream. The paper will employ a contextual analysis of the advertisement aiming to examine the techniques used and discuss the textual and visual arguments that are implied by the ad. Analysis on how the ad creates meaning through language, typography, colour and image will be observed. The target market of the product, as well as its representation of gender, class, race and age will also be determined. Language techniques are used in advertisements to target a specific sector of consumers. Skin care products, specifically anti-aging products, tend to capture western and oriental consumers through the use of specific keywords that can gain the interests of individuals. ...
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