Got a tricky question? Receive an answer from students like you! Try us!

Advertisement Techniques Used in a Nivea Visage DNAge Cell Renewal Cream Print Ad - Essay Example

Only on StudentShare
Masters
Essay
Journalism & Communication
Pages 5 (1255 words)

Summary

Advertisements play an important role in ensuring the success of a certain product. Different types of media are utilized by companies in order to secure a significant market share that will make the product profitable for the company…

Extract of sample
Advertisement Techniques Used in a Nivea Visage DNAge Cell Renewal Cream Print Ad

Some advertisements are even used in movies through the form of covert advertisements. Current trends in product lines are leaning towards skin care and health products that claim to offer its consumers the technological and innovative breakthrough in science that is capable of maintaining youthfulness and eliminating the signs of aging. Several anti-ageing products are available in the market, each of which employs different advertising strategies to pursued consumers to try their products. This paper will mainly focus on a print ad released by the Nivea for the advertising campaign of its brand of anti-ageing cream, the Nivea DNAge cell renewal cream. The paper will employ a contextual analysis of the advertisement aiming to examine the techniques used and discuss the textual and visual arguments that are implied by the ad. Analysis on how the ad creates meaning through language, typography, colour and image will be observed. The target market of the product, as well as its representation of gender, class, race and age will also be determined. Language techniques are used in advertisements to target a specific sector of consumers. Skin care products, specifically anti-aging products, tend to capture western and oriental consumers through the use of specific keywords that can gain the interests of individuals. ...
Download paper
Not exactly what you need?

Related Essays

How consumers react to print advertisements on second hand cars that have been labeled as offensive?
The research looked at the effects of offensive advertising featured by Dale Wurfel Used vehicles on the consumers. The results of the study were mixed. It was expected that the respondents would perceive the advertisements more negatively this was only partly the case. Some considered the ads more often offensive, uncomfortable, disgusting and impolite while others judged them to be more irritating and ridiculous. It seems, however to suggest that consumers are more likely to appreciate the creative elements in the potentially offensive advertisements. Other consumers, however, are likely to…
11 pages (2761 words)
Affect of Internet on Print Media
Internet is referred to as a worldwide system of computer networks which is based on the use of routing of data and information in electronic form. Internet forms a global information space and is the physical basis for the World Wide Web and many other systems for data transfer. At the present time the internet is fastest growing medium and it is used in everyday life. …
9 pages (2259 words)
The Concept of Hegemony in Media Advertisement
Presently, we find that advertising and mass communications has started asserting immense dominance (hegemony) over the consumer section and on institutional facets of modern capitalist societies (Fox and Lears, 1983). Various researches conducted on the role of advertisements starting from around the 1970s, have showed that mass communications plays a strong role in manipulating and persuading consumers, without any apparent or visible force. Discussion James Fallows in one of his paper notes that in capitalist societies, like US, the chief objective of the economy is to increase the rate of…
3 pages (753 words)
Mixed Messages in Denim: Deciphering the Semiotics in a Famous 1980 Print Advertisement
Tagged with the slogan “You want to know what comes between me and my Calvins? Nothing,” these advertisements capitalized on using the symbolism of sex and sexuality to equal the power and attractiveness of clothing. In order to demonstrate this notion, this paper will analyze the use of symbolism and semiotics through this advertisement as well as discuss the ramifications this famous advertisement had through the public and determine what the effects of those issues had on the Calvin Klein brand. Print Advertisement Description In beginning this essay topic, the first step is to discuss…
6 pages (1506 words)
How print press stimulated social and political change in Europe?
People such as Martin Luther openly opposed the rule of the Roman Catholic Church. He argued that its acts went against the values of Christianity. In the political arena, people had the platform to voice out their political opinions. Wars and revolutions emerged because people realized that their leaders were either dictatorial or had propaganda agendas. The paper will discuss how the printing press stimulated social and political change in Europe. The Printing Press The printing press (movable type) was the indicator innovation in the early contemporary information technology. Between the…
8 pages (2008 words)
The impact of advertisement on female customers in Doha
This "The impact of advertisement on female customers in Doha" essay outlines the effect of an ad on the society. According to Brooks (2008), recent trends in Doha’s advertisement content suggest that 70% of people seen in food advertisements belong to the female gender. These advertisement figures are usually of lean and slender body shapes. This creates perceptions that slender and lean figure represents the ideal body weight of women in modern societies. Relevant psychological studies indicated that portrayal of idealized thinness in the advert media falls contrary to actual average body…
5 pages (1255 words)
Print vs. Digital Media
This essay approves that the digital media with its immense advantages has overtaken the utilities of print media in this present day context. It has been viewed that in Europe, people reading newspaper is very less in comparison with the one using the internet. The digital media is more interactive and effective as compared to print media. If an example is to be taken into concern in this regard, then it can be stated that the promotional campaign of a certain product of a specific company carried with the assistance of digitalized media helps to communicate directly with the customers and…
14 pages (3514 words)