Running head: THE FUTURE OF PUBLIC RELATION JOBS. (Student s Name) 13th April 2012 The future of PR by Catherine Luckhoff This article depicts that the future of public relations job is doomed due to the technological advancements…
y their stories directly to the audience. Let’s talk PR by Kera Cottingham This article that illustrates the future of public relation jobs argues that the personality, charming nature, and the integration of ones talent, uniqueness, being eloquent as well as endurance to various factors play a big role for the success of public relations ( Kera,2012).All these qualities need to be blended for the success of public relation. The greatest challenge is the blending of these virtues which is leading to the diminishing of public relation jobs, it goes beyond one imagination and one has to be very innovative in order to succeed in this field. Publicity mostly in this industry plays a vital role for ones success. For example, Oprah Winfrey one of the most sought after public relation figures laid down a number of lessons that many people followed leading to their success in their careers. Some of the lessons included the issue of being transparent as well as the aspect of telling the truth about oneself. Another aspect is the issue of being fully knowledgeable towards the issues you are addressing besides being innovative. Innovativeness tops this list because it is one element that people embrace making it possible to analyze the situations in place. The Future of Public Relations in Higher Education by Georgy Cohen According to this article, the future of public relations jobs is advancing in line with the technological advancements. In addition, the emergence of online blogs as this article illustrates allows some of the public relations departments and firms to extract information regarding the public opinion on some issues which they might have not gained access to or had no prior information about (Georgy, 2011). The development of software for example Bacons media map, allows the public relation professionals and firms to gather immediate, first hand information for their editorial and reporters globally. In terms of the financial changes implementation in the field of public relations, most firms are campaigning for public relation professions to be licensed, an issue that was supported by a famous practitioner Edward Bernays. One of the key aspects covered by this article is on billing issue, whereby individuals felt that the professional billing should be put in place to replace the traditional billing per hour. For instance, quite a number of the UK public relation companies are implementing a more effective the system provided a client has a price upfront on a one time payment schedule. For example, a client may be billed for $ 1,500 for a two-hour period of consultation,$300 for a press briefings or $750 for a press conference. Strategic leadership in public relations: An integrated conceptual framework by Juan Meng This article depicts that the necessity aspect of many corporations toward the essence of Public relation in the business fraternity has evolved a new approach towards the use of the public relation to campaign for various issues for instance healthcare, aids among other issues. This article argues that the public relati ...
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The report will now emphasize on these concepts and will further evaluate its impacts and how it can be effectively handled by the organizations. To describe it more elaborately two cases will be chosen which will demonstrate the impact more clearly, a brief overview of public relation and PR crisis will be presented.
The Boston Red Sox baseball team has organized several exhibition games in order to boost their image and preach the message of peace and unity to the people of the city and the United States (Stout & Johnson). The Boston Celtics basketball team is also not left out as they have also organized several friendly games to promote their public image and to make themselves acceptable by the public.
Such decisions help the people make life-saving decisions such as home evacuations and other contingency measures. Various stakeholders such as disaster management officials also look upon the media to pass useful information which assist in averting adverse effects to the citizens.
Basically, (IMC) implies that all the promotional tools are incorporated to enable the function in harmony. Therefore, public relations varies in meaning depending on is the purpose in organizations. Additionally, it executes several organizational and societal functions.
However, there is a big difference between proactive and reactive public relations. Most of the companies seem to be practicing reactive public relations but in the real sense, proactive public relation is the best practice that is recommended for the sake of portraying goodwill for the organization.
Edward Bernays (2001) in his book titled public relations defines public relations as "a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance".
been found by Kruckeberg (1995, 37) that public relations ‘is commonly practiced by profit-making organizations in capitalistic economic systems; however, nothing inherently restricts implementation of public relations practices in noncapitalistic economic systems within
This is an essay that will explore public opinion which found its powerful expression in social media and which later became an instrument that pool unspoken customers dissatisfaction as in the case of Vodafone
media fraternity illustrates the difference between what the media personality used to do traditionally and the situation at present whereby technology has taken over with the use of the technological devices where one can connect directly with the audience (Catherine,
The key elements of the promotional mix are advertising, sales promotion, personal selling and public relations (Kazmi and Batra,, 2009, p.255).
The focal point of the study happens to be the public relations. Public relations are the way
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