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The Future of Public Relation Jobs - Essay Example
Author : susanna27
Journalism & Communication
Pages 3 (753 words)
Running head: THE FUTURE OF PUBLIC RELATION JOBS. (Student s Name) 13th April 2012 The future of PR by Catherine Luckhoff This article depicts that the future of public relations job is doomed due to the technological advancements…
y their stories directly to the audience. Let’s talk PR by Kera Cottingham This article that illustrates the future of public relation jobs argues that the personality, charming nature, and the integration of ones talent, uniqueness, being eloquent as well as endurance to various factors play a big role for the success of public relations ( Kera,2012).All these qualities need to be blended for the success of public relation. The greatest challenge is the blending of these virtues which is leading to the diminishing of public relation jobs, it goes beyond one imagination and one has to be very innovative in order to succeed in this field. Publicity mostly in this industry plays a vital role for ones success. For example, Oprah Winfrey one of the most sought after public relation figures laid down a number of lessons that many people followed leading to their success in their careers. Some of the lessons included the issue of being transparent as well as the aspect of telling the truth about oneself. ...