Case Study Assignment: Public Relation - Research Paper Example

The administrator of Alan Louis chose to undertake various research methodologies to ascertain the rankings and the perception that the people of Corpus Cristi had towards the hospital. One of the research methods used was the survey method; this is a research method which involves incorporating participants who answers questions that are administered using questionnaires or through interviews. After the interviews are through, the researchers then describe the interview given. In the Allan Louis case, the administrator undertook this type of research by asking the respondents to answer eight factors considering the order of their importance.

For this research purpose, the administrator used the semantic differential scale of 1 to 10. This provision enabled the respondents to undertake the rankings by denoting 1 for the worst and 10 for the best factors put under consideration. Another type of research undertaken by the administrator was the in depth research methodology. In this type of research, the researcher breaks down the study factors categorically in parts to deduce the general research underway. On the in depth research conducted in Alan Louis hospital, the administrator chose to break down the services that the hospitals, including the Allan Louis hospital, offered.

The categories ran down from the surgical care, which he considered as the most important factor among the ones that were put under scrutiny. The other categories included such elements as the medical equipment, emergency services cardiac care, costs and the services offered by the nurses in the hospital. A research technique considered as relevant among the ones chosen by the administrator to deduce what the ratings and the perception of the people on the hospital is the control establishment.

The administrator conducted the same research as that conducted on the residents and the older patients. This could then help the researcher establish what