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The Commercialization of Christmas
Journalism & Communication
Pages 3 (753 words)
The word Christmas draws its name from the mass of Christ. The day was set a side to mark the celebration of the birth of Christ, Which is believed to have happened 2000 years ago. It was probably designed to be the alternative to the so popular pagan festivals, which was celebrated on December the 25. …
In addition, they existed long before Christ was born. As Christianity spread across different parts of the world, so did its significance. Adding pressure to Christians on the need for its celebrations, this was marked by buying of gifts and decorating of trees. This resulted to the commercialization of Christmas since the demand for Christmas gifts during Christmas season presented ready market for business to boom. This paper, therefore, seeks to explore the traditions of Christmas and how it has been commercialized by advertising and promotion.
The roman church, in the recent past, has succeeded in making December 25 a celebration to mark the birth of Christ replacing all other pagan festival that were mark on the same date. However, Christmas is marked base on the same belief. It is celebrated differently in different parts of the world. In Great Britain, Boxing Day is one of the traditions marked on the Christmas season. On this day, boxes of alms were opened in churches and distributed to the poor. This was done whilst singing the Christmas carols, making carols part of Christmas music and long held traditions.
In Scandinavia, during winter there are a times when the sun would not shine for a certain period, and on the return of the sunlight, Scandinavians would hold a festival called yuletide. In this festival, log of Yule would be put on fire, and people would come around the fire and hold a celebration. This was done to remind the Scandinavians that the warm summer will surely return. This became part of a Christmas celebration, though not with the same meaning as the Scandinavians, since Christmas is incorporated in other festival practices. ...
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