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Communications Paper on Media - Essay Example
Author : merlinhowell
Journalism & Communication
Pages 4 (1004 words)
Name Instructor Course Date Communications Paper 1. How and why we use media Media is consumed for a variety of purposes in the society. Among other uses media in the form of internet gives me the ability to get information, or look for a job. Media is also used for entertainment purposes and this serves as the main reason why people utilize it…
Newspapers also serve a surveillance purpose as they inform about what is going on. Through media, I also satisfy my social and psychological needs. This means media is a powerful tool for transmission of cultures and norms. I am able to be informed and learn about various norms and how I am expected to behave, as well. For instance watching television programs about other cultures makes me aware about them. I am also able to learn about their norms whether it is through print or visual media. Media is also utilized as an advertising tool. Media covers a wide audience making it a powerful tool for advertising and marketing. It is also used to influence the thoughts and needs of the society. Such form of media can be through propaganda whereby information is put out by an organization to promote a particular policy. From all these, the media serve as a gratification tool to the larger society since its survival is on the basis of satisfying the needs of a society (Gibson). 2. Costs spent on media Various media exist in our daily lives; therefore, costs are incurred when it comes to accessing media. To access the print media I have to purchase newspapers and magazines some of which are updated daily; thus, it makes sense to acquire them each new day. Print media are extremely important, but more expensive to access; thus, I spend more on it. ...