Reflection and Evaluation Paper - Essay Example

Reflection and evaluation enables the communication practitioners understand whether the communication has attained its objectives of ensuring attitudes and behaviour changes of the stakeholders in the organization (Bryman, 2001). Accordingly, reflection will enable the management to identify any gaps and omissions in their communication strategies and especially in the design of the messages (Bryman, 2001). The results of evaluation will be used by the hospital in determining the further course of action in order to ensure further messages contain the required content and are suitable for the audience.

Accordingly, evaluation is necessarily in order to understand whether interpersonal conflicts have been solved and how power needs to be managed in the company (Reddy & Sinha, 1991). The reflection will enable the management understand the best approaches in ensuring intercultural communication and tools that are necessary to continuous assess the systems, tasks and people in order to prevent future crisis in the company (Bryman, 2001). The organization will be capable to assess whether there is a open communication climate that encourages cultural diversity and interpersonal relationships in order to facilitate communication within the organization.

The evaluation will enable the management assess the management of press releases and press conferences during the critical event and identify any sources of misleading information and the impact of using several media such as interviews, press releases and electronic media (Bryman, 2001). There are several things that should be done differently next time in order to ensure timely resolution of the interpersonal conflicts and power struggles at Patton-Fuller Community hospital. I believe the first step would have been to understand the sources of the interpersonal conflicts at the