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Great West Casualty V. Estate of G. Witherspoon
Journalism & Communication
Pages 9 (2259 words)
Name Tutor Institute Course Date Great West Casualty V. Estate of G. Witherspoon TO: Mr. A.C Zacaro, the C.E.O and chairperson of Old Republic International Corporation. FROM: management consultant DATE: April 24, 2012 SUBJECT: Memo on communication strategy regarding Great West Casualty V Estate of G.
The company requires advice on how best to address the problem in light of heightened media coverage and criticism. The memo provides a brief summary of the details surrounding the case, looks at the implication the case has on Great West Casualty and ultimately on Old Republic International. Finally, the memo will offer recommendations and an action plan needed to handle the situation. Background information Gertie Witherspoon was on her way to work on July 1 1998 at 4:30 AM when one of her tires on her automobile blew out and the car careened into a roadside ditch. With her car disabled, Witherspoon decided to walk along US route 71 near Adrian Missouri. Still shaken from the accident, Witherspoon attempted to cross the highway to reach for help. At that moment, two trailers, each moving at a speed of 70miles side by side spotted the small figure as she crossed the highway. The truck drivers tried stopping the vehicle but could not avoid hitting her and she died on the scene. In the weeks following the incidents, Mrs. Lang, the only daughter to Mrs. Witherspoon sought more information on the death of her mother. However, all she got was indifferent information from the highway patrol and the owner of the truck company. Frustrated, Lang rang the adjuster at Great West Casualty to ask for more information regarding the case. ...
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