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Media as a Global Standardiser - Assignment Example
Author : jasonbeier
Journalism & Communication
Pages 10 (2510 words)
MEDIA AS A GLOBAL STANDARDISER By (name of the of the class Name of the professor Name of the School Name of the If we are to undertake an attempt to understand the role of the media as a standardiser in society, then it shall serve us well to use the concept of the ‘public sphere’ serving as an outline for what the media can potentially be…
Thirdly, can a media holding private interests actually operate as a public sphere forum effectively? The public sphere as a concept is most often associated with Jurgen Habermas, who conceptualized the idea in his book “The Structural Transformation of the Public Sphere” (1962) – an inquiry into a category of bourgeois society. According to this work by Habermas, the public sphere in its most basic and ideal form is a realm or space where opinions particularly focusing on the needs of society are freely and openly exchanged between people without any restraints or external hinderances. (Habermas 1991: 176)This realm can also be a “virtual or imaginary community” (Soules: para 2) whose existence may not necessarily occur in any singular space. In today’s modern wold, where massive global communication networks spread their webs over the world, the current media scenario in all its forms and branches is the closest substitute to Habermas’s ideal and the best implement towards working and achiving that goal. ...