EXERCISE: CAMPUS BRAND - Essay Example

Digital marketing project The two youth marketing firms, YMC connect and Mr. Youth of have made a great impact in online marketing. They deal brands such as Apple gadgets, HP laptops, Microsoft, and more outstandingly inspiring students to use the social media. http://usatoday30.usatoday.com/money/advertising/2010-10-03-marketing-to-college-students_N.htmYMC uses the peer-to-peer strategy where a brand is incorporated into the everyday lives of college students. It has a comprehensive oriental marketing that intricately delivers vital and specific information to students.

They use Pinterest, Facebook, twitter and LinkedIn to deliver the information and create excellent customer relations. In this way, they create a far-reaching network of students who help them spread the message. In this way, they create an enduring impression. http://www.marketwired.com/press-release/mr-youths-class-of-2015-study-explores-the-next-generation-of-consumers-1549701.htmMr. Youth class of 2015 examines the next generation of consumers. It explores how consumers use technology to explore brands available and decide which one meets their tastes, interests, and specifications.

It establishes that 80% of customers use two or more devices at a time hence using any of them in marketing a product will achieve the desired objective. It strives to understand the best pathways to create a link to contemporary consumers. http://www.homorazzi.com/article/class-of-2015-mr-youth-buying-behaviors-social-networking-statistics-trends/Mr. Youth class of 2015 indicates how students connect with each other while in college and after graduation. The marketing agency informs students how best to connect and interrelate.

They also ensure that the best opportunities and facilities for online communication are availed. https://www.google.com/search?q=apple+adverts&client=firefox-a&hs=kBr&rls=org.mozilla:en-US:official&channel=fflb&tbm=isch&tbo=u&source=univ&sa=X&ei=y0NAU7uQH-aAywPvxIGwBw&ved=0CDoQsAQ&biw=1366&bih=664#facrc=_&imgdii=_&imgrc=pSE9j3qX-ncZTM%253A%3BANq9NfjCNgFyLM%3Bhttp%253A%252F%252Fwww.1000bit.it%252Flista%252Fa%252Fapple%252Fapple2_ad.jpg%3Bhttp%253A%252F%252Fwww.1000bit.it%252Fscheda.asp%253Fid%253D13%3B1024%3B1389The Apple commercial by YMC connect is cleverly designed making it appealing to youths and displayed on Facebook to ensure that many youths will see it.

It indicates to the youths the importance and benefits of using Apple Inc. products. The ad clearly indicates the far that digital marketing has gone and its considerable influences youths. Kathryn Montgomery will most likely find my findings important in supporting what she elucidates about digital marketing. She might find my sightings fascinating and can use it to supplement her findings. She is also likely to examine other youth marketing firms to determine what they have in common. Such explorations will further strengthen the quality of my research.

ReferencesBruce Horovitz (2014). Marketers get creative targeting hard-to-reach college students - USATODAY.com. Retrieved from http://usatoday30.usatoday.com/money/advertising/2010-10-03-marketing-to-college-students_N.htm Mr Youth (2011). Mr Youths "Class of 2015" Study Explores the Next Generation of Consumers. Retrieved from http://www.marketwired.com/press-release/mr-youths-class-of-2015-study-explores-the-next-generation-of-consumers-1549701.htm Mr. Youth (2013). apple adverts - Google Search.

Retrieved from https://www.google.com/search?q=apple+adverts&client=firefox-a&hs=kBr&rls=org.mozilla:en-US:official&channel=fflb&tbm=isch&tbo=u&source=univ&sa=X&ei=y0NAU7uQH-aAywPvxIGwBw&ved=0CDoQsAQ&biw=1366&bih=664#facrc=_&imgdii=_&imgrc=pSE9j3qX-ncZTM%253A%3BANq9NfjCNgFyLM%3Bhttp%253A%252F%252Fwww.1000bit.it%252Flista%252Fa%252Fapple%252Fapple2_ad.jpg%3Bhttp%253A%252F%252Fwww.1000bit.it%252Fscheda.asp%253Fid%253D13%3B1024%3B1389 Patrick (2011). Class Of 2015 | Mr Youth | Next Generation | Buyer Behaviors | Statistics | Social Networking | homorazzi.com. Retrieved from http://www.homorazzi.com/article/class-of-2015-mr-youth-buying-behaviors-social-networking-statistics-trends/