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Ideology in Branding - Essay Example
Author : swiftalivia
Journalism & Communication
Pages 6 (1506 words)
Name Institution Course Instructor Date Ideology in Branding Ideology is the fundamental principles, rules, goals, or spirit that a business venture regards for their success. It is the prudent basis for foundation, sustainability, and development of a business enterprise…
Good ideologies make a business enterprise to prosper despite the strong wave of competition in the world of business today. Thos paper highlights how ideology helps in branding in Apple and Kentucky Fried Chicken (KFC). Ideology in Apple Apple Company is among the best performing companies in the world. Its brands such as computers, tablets, and mobile phones continue to dominate the market. There is an increase in usage of the Apple’s products in the world. The Company enjoys a continued flow of loyal customers from all over the globe. Mobile phones such as iphone, ipad, and ipod touch users have a wide range of applications. The secret behind the big leaps of success in Apple lies in its branding strategy (O’Grady, 2008:5). The sound ideology in branding has propelled the Apple Company to enjoy enduring success in the competitive business environment. Apple business strategies and practices adapts to the ever-changing world. The branding ideologies in Apple Company preserve the core values while stimulating its progress to achieve superior long-term performance. To keep them strong in the market, Apple manufactures products that suits customer demands and preferences. The branding ideologies constantly changes to fit the people’s lifestyles. The branding ideologists have developed a glossy product with a simple advertisement that captures the attention across all ages (O’Grady, 2008:23). ...