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Entertainment Industry: Fasion - Essay Example

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Entertainment Industry: Fasion

Brief History of Fashion Development The development of fashion dates back as far as 1700s, however, this paper shall only focus on the latest development in the 21st century, through this, we shall be able to show the current industry challenges during this period, thus meet the objectives of the study. Fashion begun in the 1826 when designers were just dress makers with no sense of high style and any form of style only came from royalty and aristocrats (Jones, 2007).. The 21th century has seen the fashion industry spread to the world over, with the modern outlook and many designers joining the industry such as the Dolce & Gabbana and Calvin Klein among many others. Many have completely misunderstood the concept of the products that the fashion industry make, to some, a mere mention of the word ‘fashion’ denotes making of clothes only and nothing else, and still they view clothe as only the silk-made, cotton-made and others that we put on as skirts or blouses, which is partially right but a narrow view of the facts; these products actually encompass several commodities (Espejo, 2010). Fashion is an art of applying design or something natural on to somebody and this is influenced by culture, social background but the art also differ from time to time. The designers work to satisfy the consumer’s needs. These people try to make clothes that are functional and good to the consumer’s eye. ...
So the big question is “by what means does the product reach the consumer?” To answer to this question it’s important to note that some designers use two levels of marketing that is, retail and wholesale levels. Various companies that do not reach to the consumer directly place their fashion products through to wholesale stores, boutiques and online markets. Some engage themselves in shows duped “the fashion shows”, catalogs. Some companies do sell to marketing firms ,however, in this case the manufacture must establish a close link with the retailer or the marketer in order to know the customer`s satisfaction. There are also other fashion design companies that have their own marketers, these companies are focused in matching their products to the number of customers they have because in this case it will give the company the chance to know how their products run in the market and the customer base. At both the levels, the fashion industries still engage in promoting the products in order to reach large mass of people, to achieve this they use the print media such as daily newspapers, magazines, and published articles. Internet advertisement has in the present time seen the rise in number of companies that wish to market their goods, the fashion industries included. Considering all these it`s worth noting that media as a marketing tool is integral in marketing the fashion designs to the consumer in this century. Consumption All over the world, every individual has had the taste of fashion, what one wears from clothing to accessories such as hats and handbags are all products of fashion design and therefore implies ...Show more

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Entertainment Industry: Fashion Name Tutor Institution Subject Code Introduction This research paper focuses on the larger entertainment industry particularly, the fashion industry as a present day mass media industry under the umbrella of show business…
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