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CMC - Research Paper Example


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The internet is a multifaceted medium that alters already established theories of face to face and mass communication. Its use as a communication and social environment is a trending topic in communication research. CMC is a multi-disciplinary field that assesses various issues that result from internet use for human communication. This form of communication has transformed communication channels from its earlier forms which was predominantly face to face interaction. Many health service providers have websites that contains information on various health issues, they also give their expert advices through remote communication media for instance, video conferencing. In managing the spread of communicable diseases, there are guidelines applied to manage traditional health communication media in achieving effective lifestyle change among the target audience; this changing landscape therefore requires the same rules set to realise the same outcomes without offending the audience. For instance, the emotional variations showing empathy used in face to face interactions can also be applied in computer aided communications by use of tools like emoticons which are available in textual applications (SMS and email). In this communication domain, CMC is used in informing members of the public to be aware of the health risks in their community. It is therefore meant to appeal to their emotional side for them to change the dominant attitudes, which put them at high risks of contracting the disease. Modern

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communication tools like text messages and the social networks are used to pass this information; this is because these are effective in passing information to large and diverse audiences. When conducting health assessment in the community, the assessors take vital information like phone numbers which are used when conducting follow up. They can use the multi send option available in a variety of handsets and computers to pass the same information to a large audience at a go (Farkas, 2007). Many people now depend on the social media as the primary information resource since it pools these pieces from a variety of sources at a go. Health communicators can create user pages in common networking sites for instance, Facebook. They will then give updates to the audience in a timely manner. Such important health issues are given much weight by the audience who will also share this information with the others. The effectiveness of the social media in passing health messages is evaluated by looking at the reach factors. According to statistics on social media use by Jeff Bullas, one in every nine people, the world over, are active Facebook users. He also says that a majority of this audience access the site using mobile devices (Bullas, 2011). This makes it an effective medium because the health communicators are assured of wide message reception. The social networks also offer flexibility in language use which the health communicators can utilize to ensure that the messages are tailored to the local community’s needs. In evaluating the effectiveness of CMC with the social presence theory, the level of interpersonal relationship that exists between the parties is of extreme importance. The term social presence means the


CMC research paper Name Tutor Institution Subject Code Introduction Health communication is the process of informing and encouraging individuals, institutions and members of the public on various health issues affecting them (Ray, 2005). Because of the unique nature of the audience and messages passed, it is conducted out of a thorough audience research and involves a number of stakeholders including: specific communities, health professionals, health service providers and the government…
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