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Journalism & Communication
Pages 3 (753 words)
CMC research paper Name Tutor Institution Subject Code Introduction Health communication is the process of informing and encouraging individuals, institutions and members of the public on various health issues affecting them (Ray, 2005). Because of the unique nature of the audience and messages passed, it is conducted out of a thorough audience research and involves a number of stakeholders including: specific communities, health professionals, health service providers and the government.
The internet is a multifaceted medium that alters already established theories of face to face and mass communication. Its use as a communication and social environment is a trending topic in communication research. CMC is a multi-disciplinary field that assesses various issues that result from internet use for human communication. This form of communication has transformed communication channels from its earlier forms which was predominantly face to face interaction. Many health service providers have websites that contains information on various health issues, they also give their expert advices through remote communication media for instance, video conferencing. In managing the spread of communicable diseases, there are guidelines applied to manage traditional health communication media in achieving effective lifestyle change among the target audience; this changing landscape therefore requires the same rules set to realise the same outcomes without offending the audience. ...
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