Environmental Scanning - Assignment Example

ENVIRONMENTAL SCANNING MIAMI DOLPHINS Introduction The bullying scandal that involved Miami Dolphins players Jerry, Pouncey and Incognito against former team-mate Jonathan Martin continues to be an issue amongst stakeholders in the American Football circles. According to New York Times reporter Ken Belson (2014), the NCAA has been calling on the NFL to become stronger in enforcing its rules on taunting since the behaviour of professional players influences the behaviour of college players.Though the incident has not affected the number of people who ardently follow the sport, it has put the management of the sport on the spot.

Strategic partners are now tasked with the duty of revisiting the policies that they have established to fight bullying and taunting both on the field, and out of the field by its players. This is more so because the report sanctioned by the league in February showed that Martin had been bullied and taunted by his teammates in multiple instances (Associated Press, 2014).Though the Miami Dolphins are on the spot, they are not the only club which has been involved in cases of bullying and taunting.

Other teams also have to keenly go through their policies as well, to ensure that all their players maintain proper behaviour that does not discriminate against any other players they are in contact with. As the Wall Street Journal reported in February, League executives are in agreement that steps need to be taken to ensure that similar incidences are curbed, and change the culture of football (Associated Press, 2014).Stakeholders in the sport have had to re-evaluate the efforts they have in position to mitigate the form of violence that bullying and taunting is.

As a football club, Miami Dolphins needs to enforce stricter measures in order for the players in their club to feel safer while they play the game. Legal constraints and protections would help other players who might be sourced after to join the club. Stricter measures will also give their players better chances of advancing their careers since they will not be stigmatized as a team that tolerates violent behaviour.ReferencesAssociated Press. (2014, February 16). Many questions facing NFL after bullying report.

The WallStreet Journal,http://online.wsj.com/article/APcce5a0e527854a2fbd0da2d5ec7fc10c.html?KEYWORDS=NFL+code+of+conduct+on+bullying.Belson, K. (2014, March 14). Goodell Holds Off on Discipline for Irsay and Dolphins Players. The New York Times,http://www.nytimes.com/2014/03/25/sports/football/roger-goodell-holds-off-on-discipline-for-irsay-and-dolphins-players.html?_r=0.Belson, K. (2014, March 26). New Giant John Jerry Unlikely to Be Barred for Bullying, Coughlin Says. The New York Times,http://www.nytimes.com/2014/03/27/sports/football/coughlin-doubts-john-jerry-will-be-suspended-for-bullying-role.html.