We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Analysis on Race (Black) and Representation in Media - Essay Example

Comments (0) Cite this document
Name: Instructor: Course: Date: Analysis on Race (Black) and Representation in Media This paper seeks to analyze race (black) as it is represented in the media, using Lil Wayne’s Lollipop music video as a case example. This paper discusses the media representation of black males, which affect the public attitudes and perceptions towards them, and also the perceptions that they want the viewer to have of them…
Download paper
Analysis on Race (Black) and Representation in Media
Read TextPreview

Extract of sample
Analysis on Race (Black) and Representation in Media

While the society has made giant strides towards toppling black discrimination and segregation, significant barriers still remain, reinforced by perceptions created in the media. This paper will look at how these perceptions are perpetuated, especially in music videos in the mass media. The video begins at what looks like Lil Wayne’s residence, and features static Major as his house guest. They seem to be preparing for a night out and are sprucing themselves up in front of a mirror, adjusting their gleaming jewellery and enquiring from each other on how they look. After they are done with their preparations, they leave the house and board an International TXT limousine. They are ushered into the limousine by a scantily clad woman who gives them a secretive glance. Once in the limousine, they seem surprised to find it filled with seemingly intoxicated and similarly scantily clad women. They proceed to make themselves comfortable among the women, who seem to be taken in by the two men, with Lil Wayne rapping along and miming to the song’s lyrics. They drive through Las Vegas and Lil Wayne also climbs to the top of the car to play a guitar. Stereotyping of black males in videos acts to serve various purposes, especially motivational and cognitive (Park et al. 159). A desire for the justification of the status quo acts to give life to activation and formation of stereotypes. Stereotyping in the media industry is as a result of the need to give information on the featured characters and to show the audience what to expect of the actions of the character. The media portrayal of black males, especially in music videos, creates an impression of what the society associate them with. In Lil Wayne’s Lollipop video, he is seen dressed in expensive clothing with overly extravagant jewellery. The image created from this video plays on the stereotype of black, ignorant characters, which Lil Wayne seems to enjoy portraying and thus creates an impression that he is that stereotype. This, in turn, creates an impression in society that all rich black males live in that manner. Society at large then expects this same characterization, in real life, and this becomes a handicap to African Americans since they will be gauged using these same stereotypes, in job interviews and elective posts. It is not uncommon to see covertly racist media adverts, which play on these stereotypes, during elections, since this stereotype has already been endorsed, by powerful rappers, who have a lot of influence, in the African American society. African Americans are, therefore, not treated as seriously as other candidates in elections, and job interviews, where the interviewers may not have had close contact with African Americans, thus have their opinions formed by the stereotypes depicted in the videos. Representation of black males in music videos consists of exaggerated racial portrayals identifiable as parodies of stereotypes (Park et al. 161). Most music videos will have black males from the ghetto wearing gang colours and flashing gang signs. While this is possible, gang affiliations are a crime in America and thus this can be misinterpreted to show African American young men as violent and unrepentant of the pain caused by gang wars. The media industry is flooded with representations of black males as members of ... Read More
Cite this document
  • APA
  • MLA
(“Analysis on Race (Black) and Representation in Media Essay”, n.d.)
Retrieved from https://studentshare.net/journalism-communication/65718-analysis-on-race-black-and-representation-on-media
(Analysis on Race (Black) and Representation in Media Essay)
“Analysis on Race (Black) and Representation in Media Essay”, n.d. https://studentshare.net/journalism-communication/65718-analysis-on-race-black-and-representation-on-media.
  • Cited: 0 times
Comments (0)
Click to create a comment
Journalism - Media Representation
Incidentally, the media has also evolved in form. Previously, it began as a hand-written matter for personal use, and soon, posted on prominent places or spaces as a public announcement, or a smaller version that is passed from one reader to another when the printing press has not yet been introduced.
8 Pages(2000 words)Essay
Race and the Mass Media
The impact of mass media on improving or weakening the relationships between the people belonging to different races is very influential.
7 Pages(1750 words)Essay
Media & Cultural Analysis Gender, Representation and Advertising Images
Advertisements are designed keeping in mind the gender segmentation done while launching a product. Majority of the advertisement campaigns appeal to the gender differences which play an important role as to how these campaigns will react to either the masculinity or femininity.
5 Pages(1250 words)Essay
Race and Representation -Media Analysis
Introduction These images represent individuals of African descent and they are portrayed to engage in sexual immoralities. The image was used by the whites to destroy the image of the blacks in the west. The images and other propaganda posters are located in the national archives of the United States.
3 Pages(750 words)Essay
Media journal and analysis
This is shown through Mandela’s autobiography which entails his struggle and sacrifices towards achieving South Africa’s freedom from apartheid (Abrahams). The typical setting “Mandela: Long walk to freedom” film is based on Mandela’s entire life from childhood through to adulthood.
5 Pages(1250 words)Essay
Media Representation
A condition, episode, person, group of persons, emerges to become defined as threat to societal values and interests: its nature is presented in a stylised and stereotypical fashion by the mass media: the moral barricades are manned by editors, bishops, politicians and other right-thinking people; socially accredited experts pronounce their diagnoses and solutions; ways of coping are evolved or (more often) resorted to (Cohen, 1972, p.9).
8 Pages(2000 words)Essay
Race and Representation
with the problems of living in a multicultural society and an enquiry into the development of images centered on race might help us to live more peacefully in a milieu of racial diversity. Since race is an entrenched reality of our living today, mankind has grappled to deal
8 Pages(2000 words)Essay
American culture race and representation
Either way, the completed document is below. America is generally thought of in terms of a ‘white’ culture. Americans are usually thought of as having white skin
14 Pages(3500 words)Essay
In what ways does the newspaper media presentation of young black men affect the self perception of the young people themselves
ith the appearance of ‘blaxploitation films’: “that there is a ‘black pathology,’ a fundamental weakness in African American families that can be traced to their experiences as slaves” (Rome 2004: 5). For instance, the news media have set a trend in associating young
18 Pages(4500 words)Essay
A close textual analysis of the representation of race in a recent fictional film or fictional television programme (produced within the last three years). Remember that the media example doesnt have to obviously explore the representation of race as
On the other end of the spectrum are people who believe that the show provided an accurate portrayal of South Asian Muslim immigrants and their failed attempts to assimilate into mainstream
2 Pages(500 words)Essay
Let us find you another Essay on topic Analysis on Race (Black) and Representation in Media for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us