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Journalism & Communication
Pages 9 (2259 words)
Nottingham City of Booze Introduction The development of cities worldwide is related to many factors; usually the local culture and heritage are considered as criteria for evaluating both the current performance of the city, as reflected in its image worldwide, and its potentials for the future (Rawlins 2006).
The various aspects of Nottingham as one of the major cities in UK are reviewed in this paper. Emphasis is given on the city’s culture and heritage as they affect the city’s image as an important tourist destination. It is proved that Nottingham, as a city, has many potentials for the further growth, especially due to its council’s efforts to control important social problems, such as binge drinking, but also due to the efforts of the British government to support the growth of all cities across Britain so that they will be able to respond to the demands of the 2012 Olympics. Exploring culture and the city The performance of cities in terms of culture is judged using various criteria; usually, the range and the variety of cultural events organized across a city are used for evaluating the cultural growth of the city since its establishment (Ashworth and Tunbridge 2000). In Nottingham, culture has a key role in social life. In this context, an Institute of Cultural Analysis has been established in the Nottingham Trent University. The above institute aims to highlight that in the current century, the daily life of people is influenced by new trends, such as ‘globalization, the conflict between cultural identities and the interaction between media and economy’ (Nottingham Trent University 2012). ...
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