'Representation of the female body in Hip Hop music videos' An analysis of content

Masters
Dissertation
Journalism & Communication
Pages 28 (7028 words)
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Our research area in this exploratory and investigative report is the usage and representation of the female body in hip hop music videos. We will be restricting our research on the topic by focusing on the genre: Hip Hop…

Introduction

The present day music scene is dominated by extravagant usage of accessories, sets and high end technologically sophisticated gadgets. In the present times music is not just restricted to monochromic or monotonous demonstration of one’s musical knowledge and talent. Rather it comes in packages, with visual appeal, brand value of the star, thematic or cult trends and factors like attractive editing, special effects and obviously a scintillating performance by the featured star that makes watching the video worthwhile. While there are many genres of music that have emerged more popular than others over the times, gathering mass acceptance and witnessing an increased audience, there are the other lost and forgotten musical cultures and styles that have faded away from the face of the international musical scene. Of the most popular genres are the following: Western Pop, Hip Hop, R and B, Rap, Electro, Punk Rock, Heavy Metal, Rock and Jazz. Due to the gradual evolution that these music categories have had, they have been able to withstand the onslaught of the modern-day demanding music enthusiast and avoid fading into oblivion. Our research area in this exploratory and investigative report is the usage and representation of the female body in hip hop music videos. We will be restricting our research on the topic by focusing on the genre: Hip Hop. Nevertheless we will also discuss and draw conclusions on the global music industry’s usage and representation of women and their bodies in glamorising music videos. ...
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