Communication in Organizations Essay example
Journalism & Communication
Pages 5 (1255 words)
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Communication in organizations Abstract This report seeks to evaluate communication effectiveness in Return Club. The report analyzes the organization’s communication effectiveness based on an interview with one of its line managers. The report identifies the club’s effective communication strategy that is facilitated by efficient sender initiatives.


It is an established company with a wide scope that involves extensive communication within the organization and with other stakeholders. Its administration is as a result characterised by a number of management meetings for ‘decision-making’. The company’s organizational structure consists of a board of directors at the top with seven directors, a chairperson, a general manager, and line managers. Decisions are made through deliberations in meetings and resolutions passed to line managers for implementation. Communication refers to a process in which a party sends a message to another who receives the message, comprehends it, and submit a feedback to the sender. In any organizational set up, effective communication leads to successful pursuit of objectives while poor approaches to communication undermines objectives and may lead to negative impacts. Kelly however argues that people can achieve effective communication through “vigilance, perseverance, and by using their power to change course” and laid down structures (2011, p. 199). This means that success in a communication process depend on the parties capacity as well as skills towards effective communication (Kelly, pp. 199, 200). ...
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