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Journalism & Communication
Pages 4 (1004 words)
Mass Culture Introduction Mass culture, as the name indicates, is the culture of a large population of people; as large as to include the whole world. The term, as such, is hard to define. “Given the overlapping, often contradictory meanings of both “mass” and “culture,” sharp definitions aren’t possible” (Naremore and BrantJinger, 1991, p…
Spread of Mass Culture Culture, particularly the mass culture, has spread rapidly with the passage of time. There was a time when there was little or no globalization in the world. Even the concept of national culture was non-existent in a vast majority of countries because of the fact that regional differences dominated. Within the same country, people belonging to different regions had possession of different kinds of regional resources. This gave rise to the development of subcultures in the same nation wherein people were classified into different communities with distinct values, norms, and principles. Regional culture was stronger than the national culture and the mass culture was non-existent. This was predominantly the time till the mid 19th century. The onset of industrial revolution brought a change in the trend and national culture started to gain dominance over the regional cultures. With the development of technology and the identification of new opportunities of employment and business, people developed acceptability towards external cultures. As technological trade amongst countries improved, consumers in different countries started using same products. This trend continued over the centuries. ...
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