The Term "Mass Culture" - Essay Example

Only on StudentShare

Extract of sample
The Term "Mass Culture"

Spread of Mass Culture Culture, particularly the mass culture, has spread rapidly with the passage of time. There was a time when there was little or no globalization in the world. Even the concept of national culture was non-existent in a vast majority of countries because of the fact that regional differences dominated. Within the same country, people belonging to different regions had possession of different kinds of regional resources. This gave rise to the development of subcultures in the same nation wherein people were classified into different communities with distinct values, norms, and principles. Regional culture was stronger than the national culture and the mass culture was non-existent. This was predominantly the time till the mid 19th century. The onset of industrial revolution brought a change in the trend and national culture started to gain dominance over the regional cultures. With the development of technology and the identification of new opportunities of employment and business, people developed acceptability towards external cultures. As technological trade amongst countries improved, consumers in different countries started using same products. This trend continued over the centuries. ...
Download paper

Summary

Mass Culture Introduction Mass culture, as the name indicates, is the culture of a large population of people; as large as to include the whole world. The term, as such, is hard to define. “Given the overlapping, often contradictory meanings of both “mass” and “culture,” sharp definitions aren’t possible” (Naremore and BrantJinger, 1991, p…
Author : lemuel17

Related Essays

The physical and mental effect of mass media on Humans
13 pages (3263 words) Research Paper
Mass Media and Its Influence on Public Opinion
7 pages (1757 words) Essay
Culture Is Media and Media Is Culture
8 pages (2008 words) Essay
Journalism, Mass Media and Communication
4 pages (1004 words) PowerPoint Presentation
Mass Media, Culture, and Society
5 pages (1255 words) Essay
The Influence Of Mass Media On Drug Abuse In The Society
4 pages (1004 words) Essay
Gender Representation in the Mass Media.
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!