Media & Cultural Analysis Gender, Representation and Advertising Images

Media & Cultural Analysis Gender, Representation and Advertising Images Essay example
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Journalism & Communication
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Media & Cultural Analysis Gender, Representation and Advertising Images Table of Contents Table of Contents 2 Introduction 3 Theoretical Understanding of Media Forms and Genres 4 Strengths and Weaknesses of Semiotics 7 Conclusion 9 References 10 11 11 Introduction Products are being marketed through communications and segmentation of the market which have affected the promotional activities…

Introduction

It has been noted that males are generally attracted to advertisements that are related with fast cars or fancy cigars or costly liquors, whereas females are attracted to advertisements that deal with decorating houses and make up kits among others. Therefore, the ad-makers before designing an advertisement campaign thoroughly judge the targeted gender and develop the advertisement accordingly. Thus, the objective of the paper would be to discuss the aspect that gender is performative while designing advertisements. Furthermore, the techniques used by the media firms and their way of organising the socio-cultural elements will be demonstrated. Moreover, the strengths and the weaknesses of semiotics used to convey message through visual meanings will also be critically analysed. Semiotics is the signs that are used to convey messages to the viewers. Advertisements play an imperative role in promotional activities. Therefore, the two examples of print media that will be discussed below will show how it appeals to the different genders. Theoretical Understanding of Media Forms and Genres According to Kress (1998), genre is a kind of text that is derived from a structure of a social occasion and characteristics and their purposes. ...
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