Free

Brand Persona of Apple - Essay Example

Summary

The author of the paper "Brand Persona of Apple" would like to talk about his\her favorite brand and how it affects our lives, especially young people. This brand is Apple, the ingenious company that introduced the revolutionary iPhone and iPod. …

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.7% of users find it useful

Read Text Preview

Subject: Journalism & Communication
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 2
Author: jess88

Extract of sample "Brand Persona of Apple"

Our iPod especially those that can store up to 32 GB is basically a library of music in the thousands that can include music from the early 1900s until today. And this is in the convenience of a gadget as small as our credit card where can select music at our fingertips. The sound quality is also excellent. During the time of my parents, this could mean several music stores and a huge music player.

The same is the case with our iPhones. iPhones are basically portable computers with a processing power comparable to a huge mainframe before. But now we use it just for our call and texts, games, internet surfing and doing applications and music.

Due to these innovations, life today is more fun and convenient. We can also easily get in touch with people that matter to us. Tons of information is also now easily available which used to be very difficult to procure. These innovations also empowered us and made this world a better place.

Cite this document

APA
MLA
CHICAGO

(“Journal Essay Example | Topics and Well Written Essays - 250 words - 59”, n.d.)
Journal Essay Example | Topics and Well Written Essays - 250 words - 59. Retrieved from https://studentshare.org/journalism-communication/1651671-journal

(Journal Essay Example | Topics and Well Written Essays - 250 Words - 59)
Journal Essay Example | Topics and Well Written Essays - 250 Words - 59. https://studentshare.org/journalism-communication/1651671-journal.

“Journal Essay Example | Topics and Well Written Essays - 250 Words - 59”, n.d. https://studentshare.org/journalism-communication/1651671-journal.

Cited: 0 times

CHECK THESE SAMPLES OF Brand Persona of Apple

Brand Management Apple

There are three most important and distinct about marketing program investment of apple.... The cutting-edge technology is a substantial product strategy of apple and it truly invests in this area because this is a good marketing strategy that entices the target market.... Product innovation is clearly one of apple brand's competitive strategy and this highlights its capacity to be the leading brand in the market.... This essay "Brand Management apple" discusses apple's Brand Value Chain which specifically composed of value stages and filters....

7 Pages (1750 words) Essay

Brand Communities and Personal Identities

The present study would try to analyze the aspect of brand communities and particularly the brand community of apple.... One of the online brand communities of apple includes only aspects that are related to the brand.... These do not contain any information about any brand other than apple.... The example of the apple brand and community is a very realistic example of this aspect.... In apple, community emphasis is only given on the common interests of the members of the brand which in this case is the love and interest in apple's products and services as well as other relevant information that is related to the brand as a whole (Parsons & Maclaran, 2009, p....

4 Pages (1000 words) Essay

Apple Incorporated and the Power of Its Brands

The ultimate goal of apple Incorporated is to dominate in the competition and become a cut above the other.... As widely observed, the media have always been an integral part of apple's success in achieving a powerful brand in the world.... This means that the higher the revenue of apple has become, the lesser it allocated budget for its promotional activities.... The paper "apple Incorporated and the Power of Its Brands" states that apple should not put its meaningful efforts on investing time and resources in ads with the media if in its years of business operation they have no significant impacts on its profitability, productivity and efficiency....

8 Pages (2000 words) Essay

Apple's Competitive Advantages

As such, Jobs turned the focus of apple towards producing and developing non-PC compliments and applications.... This was so unbelievably effective that by 2010, over 60% of all of apple's revenue was derived from non-PC devices; such as the iPad and the wildly successful iPhone (Bland 58).... The paper "apple's Competitive Advantages" will discuss apple's history and analyze the personal computer industry examining what, historically, have been apple's competitive advantages and whether the dynamic is favorable or problematic for apple....

11 Pages (2750 words) Essay

Apples Brand Identity and Advertising Strategy

The paper "apple's Brand Identity and Advertising Strategy" describes that integrated advertising and marketing communication lends a closed-looped structure from source to customers and back.... The future looks bright for apple Inc.... apple's brand image has beckoned further expansion beyond US markets to Asia and the far-east.... apple has been standing strong as a financially stable and steadily growing company.... apple was mostly concentrated in the area of computers, computer parts, mp3 players, and various other software products, including its personal operating system (Finger, 2013)....

6 Pages (1500 words) Essay

Controlling and Harmonising Brand Identity, Image, and Personality of Apple

This essay "Controlling and Harmonising Brand Identity, Image, and Personality of apple" discusses the technology sector as one of the fastest-growing economic sectors globally.... The apple Brand competes across the markets while evolving and expanding its range of products and services.... Aaker and Kaprer's Brand identities Models are popular in the business world, and apple successfully continues their application as discussed below.... Brand identity and brand personality remain contentious issues hence the need for apple Brand to introduce new and effective branding strategies in this competitive market....

14 Pages (3500 words) Essay

Apples Personal Computer Brand

In the 1990's the failures of apple's strategies and brand loyalty were fast deteriorating.... Steve Jobs, the co-founder of apple, returned to the company in 1997, displeased at the rate in which the company was sinking in his absence.... The paper 'apple's Personal Computer Brand' presents the personal computer market which was not doing very well due to intense competition and the presence of many market entrants into the market.... apple's personal computer brand was performing poorly....

7 Pages (1750 words) Term Paper

Apple Brand Value Chain

There are three most important and distinct marketing program investments of apple.... In order to make a difference in the Brand Hierarchy Tree of apple compared with other leading brands, it is good to generalize it at some point.... The product innovation is clearly one of apple's brand's competitive strategy and this highlights its capacity to be the leading brand in the market.... The case study "apple Brand Value Chain" states that Shown in the above illustration is apple's Brand Value Chain which specifically composed of value stages and filters....

7 Pages (1750 words) Case Study