The hypothesis of communication assists individuals in comprehending this phrase, since communication involves analysis of facts to deduce the meaning. Failure to evaluate these facts of information might lead to failing to deduce the correct interpretation. This way this hypothesis assists in analyzing information. For instance, it is easy to discern someone’s intentions; by the way, they speak. Lack of these visible signs might imply otherwise (Griffith, p.10).
Mass media describe all media technologies utilized to reach an enormous audience through mass communication. Mass media also describes the institutions which manage these technologies, for instance, television stations, as well as publishing companies. An exemplar of mass media includes broadcast media, which describes the electronic transmission of information via television, radio, as well as CDs and DVDs. In addition, broadcast media involves other devices such as cameras, as well as video consoles. Another exemplar is print media, which involves utilization of a physical object as a way of transferring information. Other print media include brochures and pamphlets among others (Igor, p.10).
The mass medium is an extremely powerful tool which significantly influences peoples’ ways of existence. It is extremely influential in that the images or information media displays have the capacity to foster stereotypes, products, alter cultures among others. For instance, in many countries, the dress code displayed by media is usually adopted by the youngsters. ...Show more