Public Relations through effective management of communication - Annotated Bibliography Example

Public Relations through effective management of communication Public Relations through effective management of communication Public relations is dependent upon credible communication management. This treatise annotates some dependable sources that will be of assistance to the pursuance of this research. The sources are essential and will be vital for the research of the topic proposed. Chen, G. and Starosta, W. (2005). Foundations of intercultural communication. New York: University of America Press. This book has been described as a very fundamental source of intercultural communication. The book has a different view of the historical approaches that were erstwhile used in the development of communication theories. In diverging the historical approaches used and getting into new concepts of managing communication, the authors integrate theory and practice, with an emphasis on professionals as well as students. The inclusion of various cultures highlights the essence in communication and the importance of public relations in the field as well as in the school (Chen and Starosta, 2005). The book will thus be a vital source of information in the pursuit of use of management communication to enhance public relations. Carlile, P. (2002). A pragmatic view of knowledge and boundaries: boundary Objects in New Product Development. Sloan School of Management, Massachusetts Institute of Technology, E52-567, Cambridge, Massachusetts 2142-1347. http://pubsonline.informs.org/doi/abs/10.1287/orsc.13.4.442.2953 This study explores product development and the importance of influencing knowledge that relates to the same. Communication is the main media that results in an input of knowledge to a person and without such effectiveness in communication, there is no way that, such knowledge will be passed. A pragmatic view of the practice of knowledge is an investigation into how knowledge is passed over to function and thus used to affect a certain function according to Carlile (2002). The main aim of using this article is to understand the reason as to why communication is relevant in almost all aspects of our daily lives. If knowledge is not impacted properly, there is bound to be a myriad of errors ranging from various perspectives, an issue that can only be solved through effective communication. Clark, C. (2000). Differences between public relations and corporate social responsibility: An analysis. Public Relations review, 26 (3), 363-380. This article is based on a comparison of public relations and social responsibility in the social realm. In the study, the authors focus on theory, history and various responsibilities of the two fields. In this case, it is theorists as well as practitioners in gaining information into the fields. Using the research, one realizes that it is essential that the effectiveness in communication and proper management, one can be able to develop proper relationships within the disciplines. The study is essential in this research considering the prowess of the author as a professor in communication, and the manner in which she offers an interesting approach in management of communication (Clark, 2000). Dozier, D. and Grunig, J. (2002). Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries: Routledge Communication Series. London: Rutledge. Both the authors of this book are scholars and professionals in communication management and public relations. The authors present their work through data and essential theory on the value of public relations as well as public relationships. It is an effective guide for students, professionals and researchers in the field of public management. The book has a real life perspective of the importance of communication management and the real experience of how lack of this can lead to disarray (Dozier and Grunig, 2002). The volume is essential in this research considering the perspective into which communication in public is viewed. Grunig, J. (2013). Excellence in Public Relations and Communication Management. London: Routledge. The author has done a comprehensive report on commissioning by "International Association of Business Communicators." The book, which was published after the project aims at answering various questions regarding communication management, as well as public relations. The main goals that the author seeks to answer are the purpose of excellence in the communication department in every organization and the economic worth of such communication. The author has reviewed various literature that go along with communication in both the public and organizational realms (Grunig, 2013). The book is essential for this research in that it directly relates both public relations to communication management. The author has dealt first hand with the purpose of the study by checking the purpose of the two issues with regard to public organizations and academic institutions. Hazleton, V. and Botan, C. (2010). Public Relations Theory II. London: Routledge. The authors, in this book have looked into the theories of public relations in the upcoming generations. In the book, the authors have looked into the augmentation of communication management over the last couple of years. The book is very vital in this study considering the simplified nature of the presentation of information. The authors have proposed appropriate use of the book for students and professionals who would like to improve their communication skills. With public relations theories at hand, it will be easier to argue out the case study, or answer the research question (Hazleton and Botan, 2010). Jo, S. and Shim, S. W. (1983). Paradigm shift of employee communication: The effect of management communication on trusting relationships. Public Relations Review, 31 (2), 277-280. This article focuses on the supportive effect of communication to the perceptions that individuals have on an organization, be it a learning institution or job environment. With the perceived trust granted by an organization, employees feel obliged to reward the organization through good work. The article proposes other issues that tend to assist individuals in ascertaining best job performance. Such are above a favorable climate that leads to efficiency in job performance (Jo and Shim, 1983). According to a survey done by the authors, effective communication management best enhances relationships. With positive communication to subordinates, there is a high likelihood of improved job performance. The article thus substantiates the requirement of the research at hand by incorporating the reasons as to why effectiveness in communication assists in public relations. Kent, M. and Taylor, M. (2002). Towards a dialogic theory of public relations. Public Relations review, 28 (1), 21-37. Dialogue is a very important concept when relating to the public in whatever field one is. This essay sheds light on the issue of dialogue as it appertains to public relations. Many scholars, in philosophy and the theory of communication have commonly used the ethical approach to dialogue and the critical approach to the same (Kent and Taylor, 2002). The article is very essential in this research in that it introduces the use of dialogue in communicating with the public. Kalbfleisch, P. (2005). Communication Yearbook 29. London: Routledge. This book is centered on the future of communication. The volume addresses twelve areas of research in communication. The volume addresses the changing realm of communication in the world. The book also focuses on areas that need further contribution in communication, with a bias towards what has already been done and what has not yet been done. The book focuses on all generations starting from children to the grown up and the adults (Kalbfleisch, 2005). With the changing future of communication in the world today and the focus on the future of communication, the book is very important in the research by giving an insight into the essentials of the communication management in future. Ledingham, J. and Bruning (1998). Relationship management in public relations: dimensions of an organization-public relationship. Public Relations Review, 24 (1), 55-65. This is a research article that focuses on both quantitative and qualitative aspects, in trying to make out ways in which effective public relationships in the corporate world is initiated and maintained. This follows the increasing current trend of definition of public relations as relationship management. In the research, the authors focused on 384 telephone subscribers, all local residents (Ledingham and Bruning, 1998). The results of the study indicated a various dimensions of relating with the public, by the providers, would determine if they stayed with their current subscribers or not. The article additionally focuses on areas of additional research, therefore, being essential to the research at hand in highlighting the essentials of the current research. Ledingham, J. (2003). Explicating Relationship Management as a General Theory of Public Relations. Journal of Public Relations Research 15 (2), 181-198. This article focuses on explicating the approach of managing relationships in public relations. In this article, the author reviews the relational perspective approach, using credible literature, and comes up with a statement that summarizes the theory and suggests grounds for future research. For the purpose of this research, the article is very important in bringing an extra approach to public relations and the management perspective of communication as articulated through managing relationships (Ledingham, 2003). With a practical explication of theories as exposed in this research, the research process is made simpler in that the writer understands what to discuss in terms of terminology and theories. Ray, M. L. (1982). Advertising and communication management. Englewood Cliff: Prentice Hall. A business specialist, with a bias towards communication, advertising and marketing, has authored the book. The book is principally based on communication strategies within various departments in an organization. The author has creatively ventured into the art of communication and has given some extra information on using communication for effective public relations (Ray, 1982). With regard to the discussion at hand, the book excellently communicates the purpose of communication to organizations, thus handling the requirements of the research in seeking to improve public relations in an effective communicative way. Toth, E. (2006). The future of excellence in public relations and communication management: Challenges for the next generation. London: Routledge. In this book, the author highlights the development of theories of excellent public relations. In the research, the authors present advances in these theories and create new ideas in support of the theories as they advance towards a global orientation. The authors pose various challenges to researchers in the future. Such include the need to add new ideas to the excellence theories and the effectiveness of excellent communication in public relations to the society. According to the work presented by the authors, there is a lot of benefits to people studying public relations as well as students willing to venture in such areas (Toth, 2006). The work is indispensable for this research as any effective management of communication has to be explained with the incorporation of the necessary theories. Van, R and Blackburn, C. (1995). Principles of Corporate Communication. London: Prentice hall. The authors present current and scientific models that are used to make an analysis of corporate images and identities and methods that can be used to effectively improve programs for corporate communication, the planning and how they are implemented. The book has been implemented in a perspective that is cross functional. It integrates theories from public relations and communications across the public divide. There is focus on relations between corporate strategies, identities and images (Van and Blackburn, 1995). A focus on how to handle corporate images is thus a remarkable way of enhancing public relations. This is handled in the manner communication is managed in an organization. Vercic, D and Betteke, R. (2004). Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice. Berlin: Walter de Gruyter. The author compares European communication to the American style. In order to compare the public relations within various countries, the book introduces various nations and their history on public relations. The book also focuses on the country-by-country historical developments in public relations, from a perspective of experts from respective countries, therefore showcasing a professional view of the facts (Vercic and Betteke, 2004). In order to authenticate the importance of the book in the research work, it is well in order to point out that there is focus on facts and personal interviews. Using an insider perspective thus proves it excellent in combining the various works with concepts that reinforce the underlying theoretical perspectives. Read More