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Assessing Media Influence
Journalism & Communication
Pages 7 (1757 words)
Name Course Professor Date of Submission Topic: Assessing Media Influence Media is powerful, they say. It can change and unchanged situation; move people to action; invite society to consume advertised goods; it can expose a corrupt system and rouse people to revolution; and it can ignite conflict and escalate it to violent responses.
Readers, viewers and consumers of information should supply the necessary interpretation of stories and symbols to discover the relation of information and of its consumers. This is because a phenomenon unfolded in a television show could not be understood in itself but about how the meanings interacted and impacted to viewers or readers (Berger, 2005, pp. 10-28). Cultural norms, socialization process and ethical concerns have so much regulatory effect to determine the information’s acceptability or non-acceptability to the taste and standard of communication (Berger, 2005, pp. 60-120). It is therefore important for viewers and readers to be positively self-critical in absorbing the information. It should be the goal of every media consumer to combine analysis and creativity to effectively segregate the truth from myth and to free self from the victimization-effect of violent media production (Berger, 2005, pp. 2013-214). This is not just about words or video shoots at work. This is also about responsible media consumption by unmasking the paradigmatic and syntagmatic meanings evoked differently (Berger, 2005, pp. 2013-214). Most media institution is not truly an independent entity. ...
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