Media Kit as a Vital Ingredient of Communication - Assignment Example

CCMSRC needs to exploit these channels to deliver its objectives to the younger Maltese population that is increasingly losing its traditions and culture. The media kit for engaging the young Maltese population would feature extensive use of social media.

            The media kit is a vital ingredient of communication that uses myriad ways of releasing important information regarding community activities. The kit for CCMSRC would include a media release and an information sheet about the events and the client. Most importantly, the invitation letters would be posted on all social media and websites so that it gets a wider audience cutting across culture, race, age, and nationality. This is one of the key objectives of the media kit as it would help to revitalize and mobilize constructive energy not only from the young Maltese population in Central Coast but also from different parts of Australia and the world. Chanan and Miller (2013) believe that the fundamental building block of community life relies on effective communication and social networking. Thus, a media kit that is designed to target a wider segment of the population, especially the young Maltese population in Australia would help inject young blood into the flagging CCMSRC.

1. Media release

            CCMSRC is an important organization in Australia that helps to keep alive the Maltese traditions and culture. It organizes various events and festive celebrations for members in Central Coast, Australia. The media release is intended to enable the members to become proactive participants in the events and inject new ideas. Community development involves understanding the social changes and adapting them within their own culture in order to maintain their unique identity within the diverse populace of the globalized world (Homan, 2011). Media releases, therefore, have emerged as critical paradigms of the cultural activities of the communities. All social media like Facebook, Twitter, website, etc. would be used for releasing pertinent information regarding the social activities of the organization.

2. Information sheet

            The press release on social media would be in the form of an information sheet regarding social events and community activities. It would also have detailed information about the organization and its objectives that would be shared with the digital community. Words and language play key roles in describing events and experiences which impact the psyche of the readers. As such the information sheet would be succinctly worded to avoid any ambiguity and attract the young Maltese population.

3. Invitation letter

            An open invitation would be issued to the virtual community for the Maltese Festa so as to create greater awareness about the Maltese culture. At the same time, the existing members would get the invitation through email. (words: 524)