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Walt Disney Company - Research Proposal Example

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Walt Disney Company

In relation to the study the company which has been selected is Walt Disney Company that mostly referred to as the Disney was started as a family company and grew to become one of the largest media and entertainment conglomerate in the world in terms of revenue. The Walt Disney Productions established itself as a leader in the American animation industry and later transformed to diversify into live action film production, television and travel. Further, the Walt Disney Company has created new divisions within the company so as to enhance marketing of more mature content than, it typically associates with its flagship family oriented brands. Under the leadership of its new Chief Executive Officer, Bob Iger, Disney has rejuvenated its emphasis on its core strategy and distributing attractive content for children, as well as syndicating this content through its various entertainment channels. From my survey, it is critical to note that, the Walt Disney Company has remained successful for many years by making strategic choices that enabled it to build a sustainable competitive advantage over the other companies. The company has made wise decisions, through the guidance of its notable leaders since its inception in the 1920’s, on which resources and capabilities to develop, and on how to utilize them, keeping in mind the competitive environment. Disney Company has acquired a position that is very different from its competitors. Disney has in the last few decades moved into a wider market, starting with the Disney Channel on cable to the establishment of subdivisions like the Touchstone Pictures in the production of films and the establishment of its footing on a broader range. The company is well known for its products and film studio, the Walt Disney Pictures Group, it has emerged as one of the largest and best known studios in Hollywood. With its early well known cartoon creation, Mickey Mouse, it has been established as the official mascot of The Walt Disney Company (Corner et al. 1998). Additionally, with the company’s initial selling cartoon of Alice’s in Wonderland, Disney has established itself in the industry of cartoon production. With a clear emphasis on Disney’s success in the family entertainment, this paper clearly outlines the concept behind the creation of a firm production industry with reference to effective leadership and guidance of the management board. This paper will clearly outline the revenue generation of Disney with reference to strategic measures made by its management team, to enhance sustainability in the entertainment industry. Company Operations The Walt Disney Company which started in 1923 as Disney Brothers Cartoon Studio, has grown tremendously to become the largest media conglomerate in the world in terms of revenue. With its outgrown capacity in the family entertainment, Disney has grown hugely in various aspects to acquire vast revenue as discussed here. The overall advertising spending is largely driven by the economy, as well as the presence of large scale television events like the world cup or Olympics. The success affiliated with Disney in the attraction of advertisement money and affiliates fees brings ...Show more


This critical profile paper of Walt Disney Company aims at reviewing and ascertaining the company’s undertakings, its operations in the global business and the strategic moves to remain afloat the harsh economic times experienced in the past few years. …
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