Journalism & Communication
Pages 3 (753 words)
Walt Disney: A Media Powerhouse Facing Intense Competition, Opportunities for Growth Name Instructor Class 26 July 2012 Introduction For more than nine decades, Walt Disney is a widely-known cartoonist, who created Mickey Mouse and many other lovable characters.
The Walt Disney Company's headquarters are located at 500 S. Buena Vista St, Burbank, CA 91521. At present, The Walt Disney Company, hereinafter called Disney or the Company, collectively with its subsidiaries, is a “diversified worldwide entertainment company with operations in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media” (United States Securities and Exchange Commission (SEC), 2011, p.1). On December 31, 2009, Disney acquired Marvel Entertainment, Inc. (Marvel). Operations Disney is a media conglomerate and it operates “The Media Networks.” It is a segment is made of international and domestic cable networks and its broadcasting business, which is made of a “domestic broadcast television network, television production operations, domestic and international television distribution, domestic television stations, domestic and international broadcast radio networks, domestic radio stations, and publishing and digital operations” (SEC, 2011, p.1). The Company’s cable networks group owns ESPN, Disney Channels Worldwide, ABC Family and SOAPnet networks. The cable networks group creates its own programs or obtains rights from third parties to air on its networks. The Company also has ownership in joint ventures that control programming services (SEC, 2011, p.1). ...