StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Social penetration theory - Essay Example

Nobody downloaded yet
For purposes of this analysis, cognitive dissonance will be understood as a process whereby the advertiser is able to evoke a key level of differential, as well as direct and indirect appreciation for this, within the mind of the individual who is impacted by such advertising. Although seeking to measure such a dynamic and marketing and psychological advertising would necessarily require a dissertation length response, this brief analysis will seek to engage the reader with an understanding of how celebrity within advertising works to create a more favorable impression with regards to the imagery and understanding of the product itself. Furthermore, as a means of performing such an analysis, it will be necessary to engage the reader with a discussion and appreciation of the means by which consciousness, social psychology, and motivation (as well as many subcategories of each of these) all work together to affect such an end in the minds of the potential consumer. Moreover, three specific academic studies will be utilized as a means of drawing inference upon the hypothesis of this research which regards the understanding that celebrity influences a great deal upon the level in which a potential consumer has to interact with the given good/service/product.
Likewise, the first of these studies which will be engaged is with respect to the level to which consciousness factors into the way in which the potential consumer engages with celebrity endorsement and/or celebrity suggestion. This helps to focus a level of analysis upon the ultimate degree to which cognitive dissonance can be affected within a celebrity endorsement. Ultimately, the way in which the marketer seeks to portray overall consciousness within a product offering is almost invariably linked to an identification of self awareness. For instance, the article in question “Celebrity Selection & Role of Celebrities in creating Brand Awareness and Brand Preference” elaborates upon the way in which a ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Social penetration theory Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/journalism-communication/709874-social-penetration-theory
(Social Penetration Theory Essay Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.net/journalism-communication/709874-social-penetration-theory.
“Social Penetration Theory Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/journalism-communication/709874-social-penetration-theory.
  • Cited: 0 times

Summary

It is without question that advertising and marketing heavily relies upon psychological instruments in order to integrate with the potential consumer. The fact of the matter is that advertising has become something of an art form in which marketers have sought to leverage…
Social penetration theory
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Social penetration theory"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Good Will Hunting
The young man works as a janitor Massachusetts Institute of Technology and involvements in low skilled jobs, fighting, hanging out with friends, and getting in trouble characterize his lifestyle. Nevertheless, Will Hunting is a mathematical genius. Many relationships in this story relate to various communication theories like the social penetration theory.
3 pages (750 words) Essay
Communication Theory- Article Analysis
The theory, put forward by Altman and Taylor in 1973, details the development of interpersonal relationships. According to this theory, the development and dissolution of interpersonal relationships follows a series of interconnected stages described through a multilevel onion diagram (Miller 166).
3 pages (750 words) Essay
Social penetration theory
The person’s lives are laid on more personal matters and private issues as socializing gets deeper. The process involves a few stages which deepen with every stage and with time (Atman, & Taylor 113). The orientation stage is the first step where people during social talk still stay in the corner of information safety.
4 pages (1000 words) Essay
Communication theory assignment
According to the social penetration theory, interpersonal communication does not just involving speaking at other people. There are actual stages that are involved as the relationship between two people progresses to new depths. The theory of social penetration was devised by psychologists Dalmas Taylor and Irwin Altman to offer a deeper appreciation of how closeness between two people comes about (West and Turner, 2007).
4 pages (1000 words) Essay
Social Penetration Theory
According to the theory, two people would end up being great friends if they proceeded in gradual fashion from superficial to deeper and intimate relationship. Social penetration theory enables individuals to form intimidate relationships through exchange of immediate and forecast outcomes.
4 pages (1000 words) Essay
Experience with application of theory
Our first pieces of conversation were when we asked each other if we were in the right line. Since our names were close to each other alphabetically, we ended up standing together for most of the afternoon in one line after another. As we went, we started
5 pages (1250 words) Essay
Buddhist Cultures (Development and Adaption)
Siddharta Gautam, who died in the year 400BC, taught the art of escaping the vicious karmic chakra through the application of an ethical code of conduct, altruistic behavior, ceremonies, devotional practices, meditation, reincarnation of
4 pages (1000 words) Essay
Communication theory application assignment
Realizing that only someone who is Will’s equal as far as cultural background and intelligence is concerned can help Will to come out of his
5 pages (1250 words) Essay
Case study
Since the contractual parties are from different regions with different legislation, an arbitrator can better solve the case (Domke, 2002). In trade, the main objective of the parties is to make profits. The
1 pages (250 words) Case Study
Social Penetration Theory
Social penetration theory enables individuals to form intimidate relationships through exchange of immediate and forecast outcomes. The personality structure of individuals resemble a multilayered onion since if one peels the
4 pages (1000 words) Essay
Social Penetration Theory
The author states that the social penetration theory can be broken down into five distinct stages. First is the orientation stage, which is characterized by playing safe with simple and harmless talk between individuals. The affective exploratory stage is the next stage. Here, personal attitude is expressed on moderate topics.
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Social penetration theory for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us