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Discuss the history and evolution, justifications for, and ultimate impact(s) of Canadian content regulations in Canadian radio and television broadcasting from the industrys inception to the present - Essay Example

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The ‘Canadian Content,’ generally refers to the requirements of the Canadian Radio-television Telecommunications Commission that stipulates that all radio and television broadcasters must air a given percentage of local content that is Canadian in nature. Derived from the…
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Discuss the history and evolution, justifications for, and ultimate impact(s) of Canadian content regulations in Canadian radio and television broadcasting from the industrys inception to the present

According to Allen (2009, p. 55), this is particularly based on the belief that ensuring Canadian programs on both the radio and television programs is an important way of maintaining and building the country’s culture and identity as well as promoting Canadians’ creativity.
The Canadian content regulator CRTC has gone through a series of structural and functional changes beginning from the introduction of the regulations in the early 1920ss to the modern state instrument for content regulation. “To ensure that every element of Canadian Broadcasting system contributed towards the presentation of Canadian programming, the CRTC required that every broadcasting undertaking not only include certain Canadian services or content but also give them priority positioning”(Armstrong, 2010, p.109). Since the dawn of broadcasting, the Canadian broadcasting policy has always been to adapt to new technologies while at the same time ensuring that the system includes both private and public broadcasting, promotes Canadian content, reflects Canadian values, makes use of the reactive resources of Canada and is controlled by Canadians. This paper critically discusses the history and evolution, justification as well as the ultimate potential impact of the ‘Canadian Content’ regulations in Canadian radio and television broadcasting from the inception of the industry to the present.
The history of the Canadian Content regulations dates back to the 1920s when the need to have a Canadian presence on the radio gradually arose as a way to counter the growing American influence on the radio and protect Canadian culture and identity (Armstrong, 2010). Although Canadian radio began licensing numerous commercial radio stations in 1922, the Federal government was increasingly concerned that many Canadian radio listeners were tuning to American stations while the ... Read More
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