Undergraduate
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Journalism & Communication
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The programs 'A Current Affair' and 'Today Tonight' are popular current affairs programs on Australian commercial television.It is no doubt that in modern times mass media is playing a fundamental role in human society than ever before…

Introduction

The main role of mass media of informing and entertaining influences the way people live and conduct their businesses (O'Donnell 265). Rapid technological advancements particularly in respect to internet has significantly enhance the role that mass media plays in the world. Internet technology has widened the audience for media houses as the audience can catch the programs from virtually anywhere in the world and at anytime. Also, internet technology has enabled the audience to watch, listen or read the current and past contents of their interest from a particular media company (Lamble 18). Television programs have gained prominence over the years as the most preferred form of getting information and entertainment. As a result, many media houses have focused towards bettering their television programs’ content, reporting style, and visuals in order to meet or exceed the expectations of the target audience (Stuart Cunningham and Graeme 34). In basic terms, a television program refers to a segment of content that is intended for broadcast at a particular time or day(s) on television (Herd 9). This essay will discuss the programs ‘A Current Affair’ and ‘Today Tonight’, which are popular current affairs programs on Australian commercial television. The essay will seek to explain the elements that come together to make these programs successful. ...
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