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Essay example - Individual IMC Campaign Proposal
Journalism & Communication
Pages 8 (2008 words)
Trading Post Integrated Marketing Communication Campaign Proposal Institution’s name Executive summary The International Women’s Development Agency is an Australian non-profit making organisation that aims at promoting women and children’s welfare as well as assisting the marginalised population in the society…
Extract of sample
Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing communication objectives and the organisation marketing objectives. The selection of the most effective marcomm tools in integrated marketing proposal is necessary and demanding as it reduces the resources and time required in popularising an organisation. The integrated marketing communication proposal will also incorporate the contextual analysis, background information, marketing communication objectives, marketing communication strategy, communication methods, most effective marcomm tools, positioning, media, campaign message, scheduling, resources, evaluation and control. ...
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