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Journalism & Communication
Pages 5 (1255 words)
Broadcast Radio Stations Name Institution Broadcast Radio Stations Broadcasting radio stations existed since the onset of 1906. These stations use airwaves, local networking, and/or cables as well as satellites for transmitting sounds. Of late, they have resolved to use the internet in carrying out these tasks…
This paper will seek to provide the primary product or service of this business sector, ways of making money in this business, and explain how profitable this sector is. Additionally, the paper will also address the key corporations of this business, recent developments, and discuss the current prospects and direction of this business as well as include an overview of any other unique feature of this business. Primary service The primary product or service of broadcast radio stations today is listeners and the means of production owners. Research findings point out that, the main of broadcasting radio today is to communicate or rather air out issues to as many listeners as possible (Greb & Adams, 2003). This shows that acquiring the largest number of listeners is of paramount importance to broadcasting radios as of today (Slotten, 2009). This is because, if the number of prospective listeners of a particular broadcasting radio station is high, its demand for commercials is also high. Generally, having a huge volume of listeners dictates a radio station’s demand in the market given the fact that prospective clients opt for widely listened broadcasting radio stations (Sickles, 2008). The sector’s money generation Every business has ways in which it generates income. However, the case with radio station is a bit complex. ...
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