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John fiske - Essay Example
Journalism & Communication
Pages 3 (753 words)
According to John Fiske, televised events are subject to encoding, and for any event to be televised it is encoded by social codes in three levels that are; Reality, which is constituent of the appearance and dress and make up environment behavior or speech activities and related events…
They inculcate, among other ideologies such as individualism materialism and consumerism (Fiske). Codes are semiotic systems with governing rules and signs with mutual convection that are understood by the members of a culture. Codes make facilitate linking the ideas from the producers’ writers, the text as well as audiences despite their varying interpretations of the same material. This is because they create inter-connection between the symbiotic networks that are constituent of our natural world, through which texts interrelate in a network of meanings that constitutes our cultural world. Friske explores other codes, which are less easy to specify or manipulate such as background landscape, however; they are inseparable from the overall production. For instance, different trees and landscapes are used for both their connotative and denotative meanings. Despite looking fortuitous, a simple image such as a trees shade in water, in a romantic film is actually encoded prior to the filming. Technical codes are easier to specify and analyze although the available choices are somewhat limited. For instant, when all one is working with is a camera, they can only vary the angle of the lenses or distance and suchlike technical adjustments. ...
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