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Media Relations - Essay Example
There is a heightened escalation in the number of social media users, and so the banks have to move along with the change. Primarily, most of the financial…
Banks have to target the young generation via such social sites. The success of any business lies under one core fundamental factor: being available where the target clients are. It has not been different for Barclays, which boasts of its great success and a huge number of clients in United Kingdom. The bank has been at the forefront in close relation with media, ensuring that it utilizes social media to reach out to its loyal customer base and tap its potential.
Depending on its diverse departments, Barclays has a number of Twitter accounts all branded differently. They are quite active, with the most active being @ BarclaysFooty, an account linked to the sponsored Barclays Premier League. The site has over 159, 000 followers, which is a huge number for a bank twitter account. Most of the times, the posts are often related to football updates and other competitions with the intentions of targeting the football fans. Barclay’s wealth and investment team also have a twitter account labelled @Barclayswealth, which has over 73,000 followers. It does posts financial investment updates and other banking services offered.
The customers’ service twitter account is nabbed @BarclaysOnline, having over 48,000 users. It does receive the highest number of interaction with its clients. Its website does grant its clients the link to accessing twitter. During its working hours, the twitter services and responses are quite fast and timely. All potential queries responses are dealt with from Monday to Friday, between 8am to 8pm. The clients have reported satisfaction with the social systems, with the support team responding to a good number of queries, an element that does improve their customer care and public relations with the clients (barclays.co.uk).
With over half a million likes, Barclays Facebook wall has maintained a constant service to its clients, similarly to its Twitter account. It does engage its clients all through the whole day, answering all ...