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Merchants of Cool-Movie Review
Journalism & Communication
Pages 3 (753 words)
Merchants of Cool-Movie Review Name Institution The Merchants of Cool: Movie Review The Merchant of Cool is a documentary film produced by Rachel Dretzin and Barak Goodman. The program basically interviews media executives, marketers, and cultural/media critics and discusses the symbiotic connection between today’s teens and media, as each look for the other for identity.
This is indeed a very conservative approach. Quite often, the product being promoted is not in the best interest of the children or the society at large, but Merchants of Cool indicates, “in order to remain cool, you have to keep ahead of the curve” (Sine, 2008, p. 85). The Merchants of Cool portrays both media and corporations negatively. This is so because it reveals a disturbing scenario, depicting how many corporations see teenagers, not as persons with real life, issues and problems, but as talking and walking dollar signs and as possible marketers of their products. There are many other tormenting issues in the movie if not somewhat unreasonable ideas. For example, the idea that individuals are made to look trendy are just ‘plants’ by corporations to influence peers to have a sensation that they should buy something for them to look like the person is extremely disturbing. This is because they can be found anywhere. This aspect does not perpetuate a sense of unity among the youth who should feel with each other rather a very strong sense of jealousy and suspicion. ...
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