Pepsi Generation - What Behind the Super Stars - Essay Example

In the Pepsi commercial, some kids are dancing to Michael Jackson’s dance steps with the background music “Pepsi Generation”. When they are playing the dance the leading boy accidentally runs into Michael’s back. He is shocked because he just saw his super idol surprisingly. Then this boy continues to dance with Michael, holding a can of Pepsi. In the end, these kids say goodbye to Michael with satisfaction. This commercial could succeed due to several reasons.

               The leading role in the commercial is played by Michael Jackson. Michael was the hottest and most symbolic star at that time. His presence was already a success for Pepsi. His dance, song, and fashion were all the trends young people chased in the 1980s. He even reworked “Billie Jean” and named “Pepsi Generation” in the ad. Michael Jackson, his friends, and street kids dance with the “Pepsi Generation”, this scene makes Michael Jackson's culture more into a fitted Pepsi commercial. Compared to using “Billie Jean” directly, the reworked song was more inspiring, catchy, and suitable for the commercial theme. Moreover, people who were influenced by this ad at that time will remind of Pepsi even when they heard of “Billie Jean”. From a costumers’ view, Michael Jackson was closely connected with Pepsi. Due to the superstar's influence, Pepsi benefited from it greatly in the long run.

               The story in the commercial itself was a catchy one. These kids are big fans of Michael Jackson and all they can do is mimic Michael’s dance even though they may not able to afford his concert tickets or his CDs. However, when they are drinking Pepsi Coke and dancing, they met Michael Jackson in person and even started dancing with him. That was such a huge surprise for them. Personally speaking, I also have a super idol. Imagine one day I meet him on the street and even dance with him. I will be crazy about it and never forget it in my life. It seems like Pepsi gives people the opportunity to make their dreams come true. Kids’ minds are simple, they are pure, wonderful, and beautiful. This commercial combines kids with Michael and also reveals Michael’s easy-going and innocent personality. I believe everyone who saw this commercial would have the same feeling as me. Perhaps Pepsi stands for a miracle, while it can help us pursue our dreams.

               Michael Jackson brought endless benefits to Pepsi Company undoubtedly. He is a cultural sign in the last century in America. His artistic achievements are so amazing that almost no one can compete with him. In China, he represents the supreme star and the only one. As you can tell how many big fans follow him firmly. I believe if I were one of them and my idol represents a brand, I would never buy its competitive brand’s products to support him. Overall, “Pepsi Generation” was an amazing commercial that used a creative way to show Pepsi’s brand culture and impressed people heavily.