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YouTube. Is YouTube a threat to the film industries or a democratic godsend to the masses?
Journalism & Communication
Pages 6 (1506 words)
YouTube is a peer-to-peer video sharing website and the firm is based in San Bruna, California. User-generated content can be uploaded and viewed by other users free, subject to some restrictions.
Content available includes movie clips, video songs, TV shows and clips, video blogging, sports events, business management speech; user generated content and other types of video content (Miller, 2011). The company was acquired by Google in 2006 for 1.65 billion USD by Google. Only registered users are allowed to upload content and they can upload unlimited number of videos. Unregistered users can however view all types of barring movies flagged as premium. The viewership figures are very high. In 2010, more than 14 billion movies were viewed while 800 unique users visited the site every month. About 60 hours equivalent of new movies are uploaded to the site every minute (Anderson, et al, 2012). With such a large portfolio of movies and entertainment available, the statement that examined is ‘if YouTube is a threat to the film industries or a democratic godsend to people’. Thus, two issues will be examined and these are the threat to film industries and the advantages for the masses. Various issues such as nature of content, partnerships formed with media houses, business model and other such issues are examined in detail. An analysis and discussion is then formed along with a conclusion. ...
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