They are utilized until today for they are successful in passing on a specific message from the sender to the receiver within the public. They are utilizing these models so as to accomplish their targets of setting their message in media. This essay offers an analysis into how Saudi Telecommunication Company is using social media platforms such as Twitter to converse and build relationships with their key publics. It will extend the existing knowledge of how social media, such as Twitter, is utilized in a dialogic public relations context. Furthermore, it will offer insight on how social media platforms can be used in partnership with the four public relations models.
Saudi Telecommunication Company has utilized these models greatly to communicate to the public. One of the noticeable public relations model is the public information model. Most of the tweets by this company are aligned to this model because the medium interactivity is featured in the tweets. In addition, the tweets that are made by the enterprise target the general public while self-promotion is featured in the tweets. It is evidenced by various tweets made October covering the Hajj season. The tweets also covered various topics such as those of religion and holiness; hence, creating awareness to the public. Through the tweets, the company stresses on maintenance of its public image by circulating various relevant information to the public such as the Hajj season. Under this model, the company also seems to be creative in its tweets because it delivers them with respect to the period of the year hence putting the thoughts of the audience into these meaningful tweets that later influence them. Messages sent through this model flow from the sender to receiver, in this case, the company’s clients and so on. Hence, it is a one-way communication (Grunig, 2013).
Elsewhere, the company has incorporated the press agentry model that is also a one-way model that allows flow of information from the