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Media and Semiotics - Essay Example

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Masters
Author : hziemann
Essay
Journalism & Communication
Pages 10 (2510 words)

Summary

Media and Semiotics – DNAge Advertisement The DNAge advertisement signifies how well the message is being transmitted to the intended audiences. Even though the advertisement does not say much in terms of the layout, the copy actually puts forward quite a few significant pointers…

Extract of sample
Media and Semiotics

The product ‘DNAge’ actually represents how easily the intended audience would connect with the advertisement and allow them to try this product once at least. The signs, symbols and other facets – all of which comprise the semiotics of the advertisement remain very pertinent when one tries to comprehend how the advertisement will talk to the correct people – the ageing women and how it is asking them to try the product at least once. The semiotics of this advertisement therefore depict the manner under which women will feel inclined to try it on their own selves once and if they find that the product works in their favor, then they will keep on trying the product again and again. This paper finds a semiotic link with the advertisement that connects with its intended audience. The different metaphors that are being employed and the way in which communication is being done have been highlighted during the length of this paper. First of all, this advertisement needs an analysis and this can only be done when there is an understanding that DNAge is being targeted as a product which will take care of the ageing phenomenon within the women. The claim is such that it starts working when skin begins to age and the concentration lies in the DNA of the human being. ...
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