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Global Media and the Nestle Boycott - Essay Example
Journalism & Communication
Pages 9 (2259 words)
Name Date The Nestle Boycott Introduction Nestle S.A is a multinational company that was founded in 1905 in Switzerland. The company deals with health related products and specifically baby foods, which it sells around the world…
One of the main concerns for the widespread use of infant formula among children is the high number of deaths especially in the least developed countries (LDC) where mothers substitute breastfeeding with infant formula. Nestle has been accused of its aggressive marketing strategies that convinces mothers in poor countries to abandon breastfeeding their children and resort to infant formula. This has attracted the longest boycott in history known as Nestle Boycott where organizations concerned with the Nestle’s marketing practices of its controversial infant product in third world countries despite the linkage of the product to the high rates of deaths among babies in those countries. The organizations that participate in Nestle Boycott have a number of arguments that they believe are worthy stopping Nestle to engage in the marketing of infant formula in LDC. In view of the immense social, cultural, and economic differences between first and third world countries, it is acutely unethical for core nation corporations such as Nestle to implement their marketing techniques in peripheral nations without realizing the severe consequences. The Genesis of the Boycott Henri Nestle, the founder of Nestle, S.A. is credited with inventing the first artificial food products for babies in the world in 1866. ...
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